Industry Update Week(s) of April 24th & May 1st


Airbnb has placed its global creative advertising business in review. Incumbent agency TBWA\Chiat\Day will not participate. Airbnb spent approximately $65 million on paid media in the U.S. in 2016.

Discount chain HomeGoods has placed its creative account in review. Incumbent KBS has declined to participate. TJX spent approximately $77 million on measured media for the HomeGoods chain last year.

After seven years with MullenLowe, Fage Yogurt has placed its account in review.

Agency Creative/ Producers

Grey Worldwide has hired John Patroulis as its new global chief creative officer. Patroulis most recently served as creative chairman at BBH New York. He fills the role vacated by Tor Myhren.

R/GA has promoted the creative team of Chloe Gotlieb and Taras Wayner to the newly created positions of joint chief creative officers for the U.S.

Toygar Bazarkaya has been appointed chief creative officer for We Are Unlimited, McDonald’s creative agency of record. He is the first creative hire for the DDB Network. Bazarkaya was most recently chief creative officer of the Americas for Havas Worldwide.

Grey New York chief creative officer Andreas Dahlqvist has left the agency to return to DDB as chief creative officer of newly formed Nord DDB, which brings the Stockholm, Copenhagen, Oslo and Helsinki shops together under one roof.

João Coutinho has been appointed North America executive creative director for Y&R. Coutinho joins from Grey New York, where he served as group creative director.

David & Goliath Los Angeles has hired Fernando Reis, Marcelo Padoca, Raul Garcia, and Wilson Mateos as creative directors.

Ronny Northrop has joined San Francisco-based Cutwater as executive creative director. Northrop joins from gyro San Francisco.

New York-based Grok has promoted Thomas Mori and Mara Weinraub to associate creative directors.

Goodby Silverstein & Partners has hired Daniel Grech and Eamonn Dixon as associate creative directors.

Leah Donnenberg has joined Translation as senior content producer. Donnenberg joins from Droga5.


M ss ng p eces has added director Jared Knecht to its roster.

DP/director Phedon Papamichael has signed with Untitled Inc.

Big Block has added director Neil Abramson to its roster.

Lighthouse Films has added directors Pepe Lansky and Julien Rocher to its roster.

Assembly has hired Oritte Bendory as executive producer.


Final Cut has added editor Spencer Averick to its roster.

New York-based Bandit (formerly Fluid) has added editor Chris Kursel to its roster.

Upcoming Events

May 10 & 12 | The One Show (NYC, New York) 
May 16 | Webby Awards (NYC, New York)
May 24 | British Arrow Awards (London, UK) 
June 6 – 7 | AICP Week (NYC, New York) 
June 17 – 24 | Cannes Lions (Cannes, France)