Industry Update Week of May 8th


Belvedere Vodka has hired KBS as its global creative agency of record..

Lyft has named Weiden+Kennedy New York as its creative agency of record. Lyft spent $46 million on measured media in 2016.

Mattress Firm has added Droga5 New York to its creative agency roster. Mattress Firm Holding spent $247 million on measured media last year.

Uniqlo is searching for a creative agency partner in the U.S. The Japanese apparel brand has been working with Droga5 on a project basis.

Chili’s Bar and Grill has put its creative business into review. The account has been with Hill Holiday since 2007. Chili’s spent approximately $129 million on measured media in the U.S. last year.

Agency Creative/ Producers

Innocean Worldwide Americas has made a series of creative hires and promotions: Jeff Bossin, Michael Everard, and Kelly Kliebe join as VP/group creative directors, Lori Martin has been promoted to creative director, Marius Gedgaudas joins as design director, creative team Gabriel Gama and Guilherme Grossi join from TBWA/Raad, Dubai, and Alvaro Soto joins from McCann Peru.

Kevin Wilson has joined The&Partnership as head of production.


Epoch Films has signed director Douglas Avery for U.S. representation.

Mike Warzin has joined the roster at Arts & Sciences.

Benito Montorio has signed to Pulse Films for representation the U.K.

Durable Goods has signed comedy director Nicholas Wenger. 
Sibling Rivalry has added Harrison Boyce to its roster.

Rob McElhenney has joined the roster at Raucous Content.

Little Minx has signed director RC Cone.

Strangelove has signed director Eugen Merher.


Nomad has added editor Nate Cali to its roster.

Bikini Edit has added editors Lisa Mogol, Cindy Nielsen, Christopher Pensiero and Bryan Wetzel to its roster.


Ming Utility and Entertainment Group has appointed Jeff Geisler as president. Geisler was most recently global CMO for Saatchi & Saatchi.

DDB New York has appointed Reema Mitra as group director, digital strategy, and Joe Panzarella as group director of data and analytics.

Upcoming Events

May 16 | Webby Awards (NYC, New York)

May 24 | British Arrow Awards (London, UK) 
June 6 – 7 | AICP Week (NYC, New York) 
June 17 – 24 | Cannes Lions (Cannes, France)