Industry Update Week of June 12th


Following a review, Coca-Cola has chosen Anomaly as the new creative agency of record for its Minute Maid line of juices. The business will be handled out of the agency’s Los Angeles office. The account had been with Doner since early 2002. The beverage giant spent approximately $31 million on measured media for its Minute Maid brand last year.

Following a review, Persil ProClean has appointed DDB New York as its agency of record, replacing incumbent TBWA\Chiat\Day on the business.

Hain Celestial Group has sppointed Terri & Sandy as its first-ever agency of record for its four Pantry Brands (MaraNatha, Imagine, Spectrum and Rudi’s Organic Bakery) following a full agency review.

Agency Creative/ Producers

Wieden & Kennedy has promotes Susan Hoffman to co-chief creative officer, alongside Colleen DeCourcy. The pair will be based mainly in the agency’s Portland and New York offices.

Barton F. Graf has hired creative director Marco Kaye.


Terence Neale has joined the roster at Park Pictures for representation in the U.S. and U.K.

Director Luc Janin has joined the roster at Skunk.

Saville Productions has signed feature director John Waters for commercial representation.

Believe Media has signed director Filip Tellander for representation in the U.S. and U.K.

Director Neil Tardio has joined the roster at Durable Goods.

Director Nico Beyer has signed with Quietman for U.S. representation.

Director Sheldon Candis has joined the roster at A Common Thread.

Humble has added director/video artist Luigi Pane to its roster.

Directing duo The Queen (Dan Lumb and Crinan Campbell) has joined the roster at The Famous Group.


Dan Murphy has joined Deutsch New York as SVP/director of digital operations and production. Murphy joins from Google Creative Lab, where he was executive producer.


Per Pedersen has been appointed global creative chairman of Grey.

Upcoming Events

June 17 – 24 | Cannes Lions (Cannes, France) 
August 30 – September 9 | Venice Film Festival (Venice, Italy) 
Sept 1 – 4 | Telluride Film Festival (Telluride, CO) 
Sept 7 – 17 | Toronto International Festival (Toronto, Canada) 
Sept 13 | Art of Creativity Awards Celebration (Los Angeles, CA) 
Sept 21 – 23 | Kinsale Shark Awards (Kinsale, Ireland)