Industry Update Week(s) of July 10th & 17th


Revlon has consolidated its global advertising business with WPP, naming Grey as its creative agency of record. There was no formal review. The move was made possible when Grey earlier this year parted with Coty. Revlon had $421 million in global ad spending last year.

After 32 years with Hill Holliday in the U.S., financial services company Manulife, which operates as John Hancock domestically, has hired Deloitte Digital’s Heat as its global creative agency. Hill Holliday did not participate in the review. John Hancock spent about $15.8 million on U.S. measured media in 2016.

DDB Chicago has won the creative account for Miller Lite, replacing incumbent 180LA on the business. DDB was awarded digital duties on the account earlier this year.

PepsiCo has put its flagship soda brand in creative review in the U.S. but is said to be only considering a handful of Omnicom Group agencies.

Following a review, Chinese tech giant Tencent has selected Droga5 to work on strategy and creative development for its gaming division.

Chili’s Grill & Bar has added O’Keefe Reinhard & Paul to its agency roster. The chain split from longtime creative agency of record Hill Holliday earlier this year. Chili’s spent $119 million on measured media in 2016.

Agency Creative/ Producers

Eric Steele has been named group creative director at Translation.

Alex Lea has joined Publicis Groupe as executive creative director on Walmart. He will be based in Saatchi & Saatchi New York’s office and will be part of DeptW, the team of Publicis agencies servicing the retailer. Lea was most recently a group creative director at Grey New York.

Seattle agency POP has appointed James Wilkinson as chief creative officer. Wilkinson joins from SapientRazorfish, where he served as vice president, executive creative director.

Matthew Bull, chief creative officer of McGarryBowen New York is leaving the agency for personal reasons. U.S. CCO Ned Crowley, who has been based in Chicago, will serve as interim CCO in New York, and Kurt Fries has been promoted to chief creative officer in Chicago.

FCB Chicago has appointed Avital Pinchevsky SVP/executive creative director.

Tom and George McQueen have joined Droga5 New York as senior copywriter and senior art director, respectively. The pair join from Clemenger BBDO Melbourne.

Doner Detroit has hired Jon Krevolin as EVP/executive creative director. Krevolin most recently served as a creative director at R/GA New York.

KBS New York has hired Madison Wharton as its first global chief production officer. Wharton joins from DDB New York where she was chief production officer.

DDB Chicago has named Matt Blitz senior VP/executive producer. Blitz was most recently executive producer and global production lead on Samsung at Leo Burnett.

Dan Scudellari has joined Beauty@Gotham as senior producer. Scudellari was most recently producer at Badger & Winters.


Director Robert Kenner has joined the roster at Saville.

PRETTYBIRD has signed director Matt Smukler.

The Snorri Bros have joined the roster at Identity for U.S. representation.

Tool of North America has signed director Kevin Cornish.

Director Gemma Lee has joined the roster at Believe Media.

The Famous Group has signed director Elizabeth Orne.

Maurizio Zappettini has joined the roster at Untitled.

Washington Square Films has signed director Carrie Stet.

Native Content has added Stewart Hendler to its roster.

ROLSTON@LArge has added Bruno Ilogtito its roster.

Catherine Finkenstaed has joined Slim as executive producer.


Cut+Run has added editor Ethan Mitchell to its roster.


MALFor Good, the social impact agency of TBWAMedia Arts Lab, has named Julia Porter Plowman managing director.

KBS has named Ted Florea its new global strategy officer, succeeding Jonah Bloom, who left last month. Florea had most recently been head of planning at Huge.

Ogilvy & Mather has named Steve Zaroff as U.S. chief strategy officer. Zaroff was recently North American chief strategy officer at McCann.

Upcoming Events

August 30 – September 9 | Venice Film Festival (Venice, Italy) 
Sept 1 – 4 | Telluride Film Festival (Telluride, CO) 
Sept 7 – 17 | Toronto International Festival (Toronto, Canada) 
Sept 13 | Art of Creativity Awards Celebration (Los Angeles, CA) 
Sept 21 – 23 | Kinsale Shark Awards (Kinsale, Ireland) 
Sept 27 | CLIO Awards (NYC, New York)