Industry Update Week(s) of July 24th & 31st


Following a review, HomeGoods has awarded creative duties to McCann New York. KBS had handled the account since 2009 but declined to participate in the review. TJX spent more than $77 million on measured media for HomeGoods in 2016.

After parting ways with BBDO New York last year, Subway has launched a formal agency review for North America. The fast-food chain spent $509 million on U.S. measured media last year.

Translation, the NBA’s agency of record since 2014, has added the Brooklyn Nets to its roster.

Following a review, beauty giant Coty has appointed R/GA to handle creative duties for its recently acquired hair care brands Clairol and Wella.

Ahead of its planned acquisition by Amazon, Whole Foods Market is looking for a new creative agency partner.

Without a review, Nissan has moved global creative responsibilities for its luxury brand Infiniti from Crispin Porter + Bogusky to 72andSunny. CP+B is thought to have retained the U.S. business. Nissan spent approximately $171 million on the Infiniti brand in the U.S. last year, and global media spend is estimated to be approximately $450 million. Infiniti awarded the global account to CP+B in 2014, with the account being led out of its Boulder, Colorado office.

Following a review, Church’s Chicken has appointed J. Walter Thompson Atlanta its new agency of record, replacing incumbent Made Movement on the account.

Agency Creative/ Producers

Anomaly has promoted Eric Segal to partner and chief creative officer in its New York office.

Omnicom’s We Are Unlimited has hired Max Geraldo as executive creative director and Bruno Guimaraes as creative director. Geraldo joins from FCB Chicago, where he was SVP/executive creative director, Guimaraes joins from DigitasLBi Chicago.

San Francisco-based agency Muh-tay-zik Hof-fer has hired Paul Stechschulte as executive creative director and Tanya LeSieur as head of production.

Chris Adams and Ross Cavin have joined Wolfgang as creative directors. Adams and Cavin join from from Anomaly Amsterdam.

Gyro has promoted Kash Sree to executive creative director for its New York office.

Rochester-based Partners + Napier has appointed Mike Baron and Dan O’Donnell group creative directors.


Errol Morris has joined the roster at Biscuit for representation in the U.S and the U.K.

Moxie has signed directors Mimi Cave and Mitch Stratten.

Director Bryan Fogel has joined the roster at Supply & Demand.

Saville Productions has signed director Ondi Timoner.

The Sweet Shop has added Paris-based director Camille Marotte to its U.S. roster.

A Common Thread has signed directing team as Jacob/Slade (Enno Jacobsen and Kristina Slade) for representation in the U.S.

Director Elle Ginter has joined the roster at Sanctuary Content.

LightHouse Films has added director Johan Stahl to its roster.

Zoe Lister-Jones has joined the roster at Gifted Youth.

Community Films has added directing duo Ben/Dave (Ben Hurst and Dave Thomas) to its roster.

Spears & Arrows has signed director Phil Brown.

Aero Film alumni Sara Eolin, Klaus Obermeyer and Ken Arlidge have launched production company Rocket films in New York and Los Angeles.


Work Editorial has signed Australian editor Jack Hutchings for representation outside Australia and New Zealand.

Editor Max Koepke has joined the roster at Exile New York.

Editor Dan Bootzin has joined the roster at Stitch LA.


Eleven has appointed Dave Evans head of digital and content production.


Publicis New York has hired John Biondi to serve in the new role of chief experience officer (CXO).

Anomaly has promoted Jiah Choi to partner and CEO in Los Angeles.

WPP’s Grey Group has promoted Michael Houston to the global chief executive officer role.

Upcoming Events

August 30 – September 9 | Venice Film Festival (Venice, Italy) 
Sept 1 – 4 | Telluride Film Festival (Telluride, CO) 
Sept 7 – 17 | Toronto International Festival (Toronto, Canada) 
Sept 13 | Art of Creativity Awards Celebration (Los Angeles, CA) 
Sept 21 – 23 | Kinsale Shark Awards (Kinsale, Ireland) 
Sept 27 | CLIO Awards (NYC, New York)