Industry Update Week of September 11th


Following a review, Airbnb has selected Wieden & Kennedy as its new global creative agency, replacing incumbent TBWA on the account. Wieden & Kennedy and DDB were the finalists in the pitch. Airbnb spent $30.4 million on measured media in the U.S. last year.

After launching an Omnicom-only creative agency review, Pepsi appointed Goodby Silverstein & Partners to its agency roster. The scope of the remit is unclear at this stage and Pepsi’s agency lineup will not change beyond the addition of GS&P.

Following a review, Carmichael Lynch has been named agency of record for Major League Baseball’s Minnesota Twins.

Papa John’s has launched a creative review. Grey, its current creative agency, is participating, along with parent company WPP.

Agency Creative/ Producers

TBWA\Chiat\Day New York has hired Chris Beresford-Hill as chief creative officer. Beresford-Hill joins from BBDO New York.

McgarryBowen has hired Michael Raso as global executive creative director on the newly-won American Express business.

WPP has hired Tito Melega as global chief creative officer for GTB, its dedicated Ford agency.

Marian Williams has joined Chicago agency O’Keefe Reinhard & Paul as creative director.

Topher Lorette has joined Lyft as its first director of creative production. Lorette was most recently head of integrated production at Argonaut.

W+K New York has hired Jess Griffeth as a Sr. Producer.


Director Diego Contreras has joined the roster at RESET for representation worldwide.

The Directors Bureau has signed director Sam Holst for U.S. representation.

Director Jon Barber has joined the roster at Raucous Content.

M ss ng p eces has added Hyphen-Labs to its VR and experiential roster.

B-Reel Films has added Danny Sangra to its roster for representation in the U.S. and U.K.

Comedy director Jono Hunter has joined Venice-based Slim for commercials and branded content.

Honor Society has signed director Brennan Stasiewicz.

Director Paul Stone has joined the roster at Spears & Arrows.

Comedy director Roderick Fenske has joined the roster at Bully Pictures.


Fitzgerald & Co has hired Bear Collins as senior creative technologist. Collins joins from BBDO NY.


Eric Zuncic has joined DDB North America as chief strategy officer. Zuncic was most recently chief strategy officer at Crispin Porter+Bogusky.

McCann XBC, the Mastercard-dedicated unit of McCann Worldgroup, has appointed Erica Herman as EVP/global strategy director. Herman joins from Publicis New York.

Camp + King has opened a Chicago office, appointing DDB Chicago veteran Kristin Barbour as managing director.

Upcoming Events

Sept 7 – 17 | Toronto International Festival (Toronto, Canada) 
Sept 13 | Art of Creativity Awards (Los Angeles, CA) 
Sept 19 | Art of Creativity Awards (New York, New York) 
Sept 21 – 23 | Kinsale Shark Awards (Kinsale, Ireland) 
Sept 27 | CLIO Awards (NYC, New York) 
Sept 30 – Oct 16 | New York Film Festival (NYC, New York) 
Oct 25 – 27 | Ciclope Festival (Berlin, DE) 
Oct 26 | UKMVA (London, UK) 
Nov 8 | Shots Awards (London, UK)