Industry Update Week(s) of October 23rd & 30th


Following a review, Liberty Mutual has selected Goodby Silverstein & Partners as its new creative agency, ending its relationship with Havas Worldwide. The Boston-based insurer spent $337.1 million on measured media in the U.S. last year.

Following a non-traditional review process begun this summer, Papa John’s has appointed Laundry Service as its new creative agency.

CKE Restaurants, holding company for Carl’s Jr. and Hardee’s, is putting the chains’ U.S. creative and digital work up for review. Incumbent agency 72andSunny has been invited to participate in the review. CKE spent approximately $100 million on paid media in the U.S. in 2016.

National Geographic has extended its partnership with McCann New York, naming it lead agency for brand marketing.

Following a review, Mother has won creative brand work for T-Mobile. Mother’s New York headquarters will handle an unspecified portion of the U.S.-based work moving forward. Publicis Seattle will retain both its AOR status and the retail portion of the account.T-Mobile spent approximately $808 million dollars on measured media in the U.S. last year.

BMW has launched a full U.S. creative review. It is unclear whether incumbent KBS will participate in the procurement-driven review. BMW spent $350 million on U.S. advertising in 2016.

IHOP is nearing the end of a full U.S. creative agency review. 72andSunny and Droga5 are in the final stages of the review, with a decision expected in the coming weeks. IHOP spent approximately $90 million on measured media in the U.S. in 2016.

After a review, Whole Foods Market has hired MullenLowe L.A. as its creative agency of record. Whole Foods spent more than $60 million on measured media in the U.S. last year.

Agency Creative/ Producers

180LA’s chief creative officer and managing partner, William Gelner, is leaving the agency at the end of the month. Executive creative director Eduardo Marques will take over creative leadership for the office and 180 global president Al Moseley will add global chief creative responsibilities to his current duties.

Mother has added 17 new creative and design hires across its New York and Los Angeles offices, including creative directors Abe Baginsky, Erik Norin, and Craig Love.

Mistress has hired creative team Alfredo Adán Rosés and Alberto Portas.

Chris Klein has joined Highfield as executive producer.


Evan Silver has joined the roster at Ruffian for commercial representation.

Danish director Fenar Ahmad has joined Furlined for representation in the U.S. and U.K.

Saville Productions has signed documentary director Dawn Porter.

New York-based tabletop production company Canteen has added director Greg Jenkins to its roster.

Moxie has added director Tamir (Tamir Moscovici) to its roster.

Director Steve Hoover has joined the roster at Variable.

The Famous Group has signed comedy director Oren Kaplan.

Jason Zada has joined the roster at Fancy Content.

Stink Films has signed director Will Mayer for global representation.

Hornet has added animation director Benjy Brooke to its roster.

Gloria Content has signed director Gandja Monteiro.

E.J. McLeavey-Fisher has joined the roster at Greenpoint Pictures.

Tool has signed directing team Jerk Store (Ben Weinberg and Pat Andrews).

Bullitt has added directors Sasie Sealy and Jonathan Zames to its roster.

Director Brent Jones has joined the roster at Yard Dog.

Moxie has hired Nancy Hacohen as executive producer in the LA office.

Stink Films has hired Melinda Nugent as an executive producer, based in Stink’s LA office.

DapperTV has hired Jessica Entner as executive producer and partner.

Honor Society has appointed Shanah Blevins as executive producer.


Sam Ostrove has joined Cabin Editing Company as editor and partner.

Editor Walter Mauriot has joined the roster at PS260.

Cutters Studios Detroit has promoted Justin Grosjean to editor.

Mill+ has added director Tristyn von Berg to its roster.

Darren Foldes has joined Method Studios in L.A. as senior executive producer, business development.

BlueRock has hired Courtney Ryan Law as EP/managing director.


Method EXP has hired long-time Electronic Arts executive Sinjin Bain as SVP/global head of VR/AR.


VML has hired Lauren Lafranz as managing director, global creative operations, a newly created position. Lafranz was most recently global chief creative content officer at JWT New York.

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