Industry Update Week(s) of Dec 11th & Dec 18th


After 12 Years With BBDO, Lowe’s has launched a full creative agency review. In a significant break from the standard AOR approach, Lowe’s is looking for multiple shops to handle future campaigns. BBDO is participating in the review. Lowe’s spent approximately $400 million on measured media in the U.S. last year.

Three months after naming a new U.S. chief marketing officer, Dunkin’ Donuts has put its U.S. creative business up for review. Hill Holliday has served as agency of record since 1998. It is not yet clear whether Hill Holiday will defend the account. Dunkin’ Donuts spent around $150 million on measured media in the U.S. last year.

Two months after BMW announced a U.S. creative agency review, incumbent KBS confirmed it will not participate. KBS has been working with the automaker for more than a decade. Droga5, Wieden+Kennedy, Anomaly, Goodby Silverstein & Partners and Hill Holliday are believed to be competing in the review. BMW spent over $272 million on measured marketing in the U.S. last year.

Dean Foods, the largest processor and direct-to- store distributor of fresh milk in the United States, has named KBS agency of record. Dean Foods spent $38.5 million on measured media in the U.S. in 2016.

Following a review, seafood restaurant chain Long John Silver’s has appointed Baldwin& its lead creative agency.

Agency Creative/ Producers

Joe Staples has joined Mother as executive creative director and partner in its Los Angeles office. Staples was most recently executive creative director at Wieden+Kennedy Portland.

Publicis New York has hired Paul Renner as executive VP/global creative director on the Citi account. Renner was most recently executive creative director at KBS New York.

Michelle Kunken has been appointed executive creative director at Saatchi & Saatchi New York. Kunken was most recently executive creative director at KBS.

The Martin Agency has parted ways with chief creative officer Joe Alexander.

Barton F. Graf has promoted Chris Stephens and Zoe Kessler to creative directors.

Kansas City-based Barkley has hired Jessica Walden-Morden as creative director.

Julian Katz has joined Mother as director of production for its New York and Los Angeles offices. Katz was most recently EVP/group executive producer at BBDO New York.

Airbnb has appointed Jenny Gadd to serve as its global head of production. Gadd joins from Ogilvy & Mather NY where she served as executive director of content production.


Caviar has signed director Rohan Blair-Mangat.

Directors James Burns and William Silva Reddington have joined the roster at Acres.

Humble has signed Dutch director Ismael ten Heuvel.

CoMPANY Films has added director Axel Laubscher to its roster.

Director Kief Davidson has joined the roster at Moxie Pictures.


MPC Advertising has appointed Justin Brukman managing director of North America. Camila De Biaggi and Robert Owens take the managing director reins for the New York and Los Angeles offices, respectively.

Visual effects studio KEVIN has hired Mike Dalzell as head of CG, Theo Maniatis as VFX supervisor and Carl Loeffler as head of technology.

Eight VFX has named Abbe Daniel as executive producer for its New York office.


Interpublic Group has named Kristen Cavallo to serve as CEO of The Martin Agency.

Seoul-based agency group Innocean Worldwide has bought independent U.S. creative shop David & Goliath.

Upcoming Events

Industry News will be on hiatus in South Africa until middle of January… 
Happy Holidays & all the best for 2018!!