Industry Update Week of April 2nd


AB InBev is consolidating social media and creative duties for its Bud Light brand with Wieden+Kennedy. The agency’s New York office has handled creative for Bud Light since July of 2015, while Brooklyn-based Laundry Service formerly handled social media for the brand. AB InBev spent around $279 million on measured media for Bud Light in the U.S. last year.

Pizza hut and its current agency of record, Droga5, will part ways in June. After winning a review in May 2016, Droga5 became Pizza Hut’s fifth agency of record in 6 years. Pizza Hut spent $226.9 million on marketing efforts in the U.S. last year.

Adam&Eve/DDB’s New York office has been awarded a portion of Jim Beam’s creative account. The bourbon brand selected Leo Burnett as its global creative agency in 2016 following a review. The Beam Suntory brand will continue to work with Leo Burnett, although it is not yet clear how the agencies will divide up responsibilities.

Barclays Investment Bank has launched a global digital agency review. Ogilvy & Mather, who work with Barclays on a per-project basis as its lead creative agency, will not be involved in the pitch. London-based Barclays spent $8.2 million on marketing efforts in the U.S. last year.

Florida-based moving and storage company PODS has selected Kirshenbaum Bond Senecal & Partners as its agency of record. PODS spent around $10.5 on measured media in the U.S. in 2017.

Portland-based Opinionated has been awarded a series of projects for the Adidas Originals brand in North America.

Agency Creative/ Producers

New York-based SS+K has named Feh Tarty as its new chief creative officer. Tarty was most recently creative director at New York’s SYPartners.

McgarryBowen New York has promoted Michelle Roufa to executive creative director.

Mel Routhier has been promoted to executive creative director at DDB Chicago.

Nichole Geddes and Brad Meyers have joined 215 McCann as creative directors. Geddes joins from Heat, where she was a creative director, and Meyers joins from DigitasLBi San Francisco, where he served as group creative director.


Director Casey Storm has signed with Arts & Sciences for U.S. representation.

Director Renee Mao has joined the roster at Greenpoint Pictures.

Directors Caitlyn Greene, Andrew Litten and Marcus Tortorici have joined the roster at Voyager for commercials and branded content in the U.S.

Director/photographer Andrei Duman has joined the roster at Above & Beyond films.

Community Films has signed director Claire Thomas for representation in the U.S.

Director Spiro Razatos has joined the roster at Bullitt.

Director Olivier Gondry has rejoined the roster at Partizan.

Director Scott Weintrob has joined the roster at a WHITELABEL product.

1stAveMachine has signed director/photographer Anthony Dickenson.

Big Block has named Jennette MacLachlan as executive producer.

Sophie Gold has joined Wondros as executive producer.


Editor Kate Owen has joined the roster at WAX.


RPA has hired Cliff Atkinson as SVP/executive director, digital media. Atkinson joins from Saatchi & Saatchi L.A.


Opinionated, the Portland agency founded last year by longtime Wieden & Kennedy creative Mark Fitzloff, has hired Wieden & Kennedy vet, Trish Adams, as president.

Abbey Klaassen, 360i chief marketing officer, has been promoted to president of the agency’s New York headquarters.

Upcoming Events

April 18 – 29 | Tribeca Film Festival (NYC, New York)
April 19 | Ad Age A-List & Creativity Awards Gala (New York)
April 24 – 26 | D&AD Festival (London, UK)
May 9 & 11 | The One Show Ceremony (NYC, New York)
May 16 | British Arrow Awards (London, UK)
June 12 – 14 | AICP Week (NYC, New York)
June 12 | AICP Next Awards (NYC, New York)
June 14 | AICP Show (NYC, New York)
June 18 – 22 | Cannes Lions (Cannes, France)