Industry Update Week(s) of April 9th & April 16th


Following a review, Dunkin’ Donuts has named BBDO Worldwide as its new creative agency of record. 20-year incumbent Hill Holliday declined to participate in the review.

Ford has put its global creative account into review. WPP’s GTB currently handles the business. It is not yet clear which portions of the business will be affected, but Ford’s luxury Lincoln brand, handled by Hudson Rogue, is excluded from the review. Ford is one of WPP’s biggest accounts. The carmaker spent more than $1.2 billion on marketing in the U.S. last year.

Volkswagen Group has launched a global creative agency review for its namesake brand. The review is expected to be held at the holding company level, and to include the U.S., where Deutsch Los Angeles has held the account since 2009. The VW brand spent $421.6 million on measured media in the U.S. 2016.

Weight Watchers International is looking for a new agency partner. Weight Watchers spent $66.2 million on U.S. measured media last year.

P&G has announced a new agency model dedicated to its North America Fabric Care business. The new dedicated agency will be led by Saatchi & Saatchi New York CEO Andrea Diquez and consist of talent from competing holding companies, including WPP, Omnicom and Publicis Groupe. Dedicated offices will be up and running in New York and Cincinnati later this year.

Following a review, Pizza chain Papa Murphy’s has selected San Francisco-based Mekanism as its agency of record. Papa Murphy’s spent nearly $30 million on measured media in the U.S. last year.

Jack Link’s has appointed GSD&M as its new creative agency of record, replacing Carmichael Lynch on the account.

Fitzgerald & Co. has been awarded creative duties for French’s condiments.

Following a review, Hotwire has chosen FCB’s San Francisco office as its new agency of record.

Daedong-USA has appointed Baldwin& agency of record for the company’s KIOTI Tractor division.

Agency Creative/ Producers

360i has hired Piper Hickman as group creative director.

Campbell Ewald has promoted Laura Rogers to executive creative director.


RSA Films has added Sophie Edelstein to its roster for commercial representation in the U.S. and U.K.

Great Guns has signed directing team Kronck (Jessica Benzing and Maximilian Gerlach) for U.S. representation.

Backyard has signed director Stuart Douglas for U.S. commercial representation.

Director Niall O’Brien has joined Furlined for U.S. commercial representation.

Director Juliet May has joined the roster at Merman.

Saville Productions has added documentary director Jennifer Peedom to its roster.

The Cavalry Productions has signed Kiran Koshy.

Honor Society has added director Josh Ruben to its roster.

M ss ng P eces has added Karena Evans to its roster.

Stink Films has signed Arthur Jafa.

Greg Bray has joined the roster at Durable Goods.

Rocket Film has signed director Nick Piper.

Susanne Kelly has joined Stept Studios as EP.


Framestore has promoted James Razzall to president, North America advertising.

Framestore has added colorist Maria Carretero to its global color team.


Martin Sorrell has resigned as CEO of WPP, effectively immediately, after 33 years in the role.

Anselmo Ramos and Gaston Bigio, co-founders of David, have opened Gut, an independent agency based in Miami and Buenos Aires.

Barton F. Graf has hired Caroline Winterton as CEO. Winterton was most recently EVP and global account director at Grey New York. Her predecessor and BFG co-founder Barney Robinson is leaving the agency along with fellow partner and chief strategy officer Laura Janness.

Moving Image & Content has appointed Rachel Veiga as its new VP/client partner.

CAA Marketing has rebranded as Observatory Marketing. CAA retains a minority stake in the company, but private equity fund Stagwell Media acquired a majority stake in the marketing division last year and spun off Observatory as a separate company. The firm will be helmed by CEO Jae Goodman, who was CAA Marketing’s co-head and chief creative officer.

Upcoming Events

April 18 – 29 | Tribeca Film Festival (NYC, New York)
April 19 | Ad Age A-List & Creativity Awards Gala (New York)
April 24 – 26 | D&AD Festival (London, UK)
May 9 & 11 | The One Show Ceremony (NYC, New York)
May 16 | British Arrow Awards (London, UK)
June 12 – 14 | AICP Week (NYC, New York)
June 12 | AICP Next Awards (NYC, New York)
June 14 | AICP Show (NYC, New York)
June 18 – 22 | Cannes Lions (Cannes, France)