Industry Update Week(s) of April 23rd & 30th


Following a review, Weight Watchers International has hired Anomaly as its new lead creative agency. The agency will oversee global brand strategy and creative. In the past the diet company has worked with agencies including Wieden & Kennedy and McCann New York. It’s not yet clear which other agencies will remain on the roster. 

Following a review, Nike has assigned lead creative duties on its Converse brand to Wieden + Kennedy. Anomaly, AOR for Converse for more than a decade, resigned the business and ended its relationship with Nike last month.

The Hartford Financial Services Group has named Terri & Sandy its new creative agency of record. The Hartford spent $40.3 million on measured media in the U.S. last year.

Hershey Co. has added McGarryBowen to its roster of agencies, which also includes Anomaly and CP&B.

Following a lenghty review, Telecom provider Frontier Communications has awarded creative duties to Boston-based Hill Holliday. Frontier spent $16.2 million on advertising last year, down from the $25.6 million it spent in 2016.

Nestlé has launched a review to consolidate portions of its North American advertising business with four to six agencies. While the precise scope of the review is currently unclear, it includes creative and digital duties across some of Nestlé’s largest brands. The company currently works with a number of both independent and holding company-owned shops in North America, including McCann, J. Walter Thompson, Leo Burnett, Grey, and Ogilvy. Nestlé spent $633.4 million on measured media in the U.S. in 2017.

Chili’s Grill & Bar has appointed Chicago-based O’Keefe Reinhard and Paul creative agency of record.

Accenture Interactive has been appointed Radisson Hotel Group’s global experience agency of record.

Agency Creative/ Producers

FCBMexico has hired Javier Campopiano as partner and chief creative officer. Campopiano was most recently chief creative officer at Saatchi & Saatchi New York.

MRM/McCann has hired Daniel Chu as chief creative officer for the West Coast. Chu joins from Possible, where he served as global chief creative officer.

WongDoody has hired Vanessa Witter as creative director.

Danielle Flagg and Jed Grossman have joined Richmond-based Arts & Letters as executive creative directors.

Campbell Ewald has promoted Laura Rogers to executive creative director.


Biscuit Filmworks has added Joaquin Baca-Asay to its roster in the U.S. and U.K.

Director Alec Helm has joined the roster at Hey Baby.

Joinery has signed director Cali Bondad.

The Bigger Picture has added director/DP Michael Bernard to its roster.

Jeff McDougall has joined Biscuit Filmworks as executive producer.

Darren Foldes has joined Pulse Films as executive producer in its commercials and branded entertainment division.

Gifted Youth has appointed former Barton F. Graf head of integrated production, Josh Morse, as executive producer in New York.


Eight VFX has hired Jens Mebes creative director for its New York office.

Editor John Dingfield has joined the roster at Whitehouse Post.


Minh Le has joined Los Angeles-based Dailey as chief digital officer.


Deja Cox has joined Saturday Morning in the newly created role of Partner Lead. Cox currently works as a brand agent at Observatory (formerly CAA Marketing).

Former TBWAChiat/Day L.A. executive creative director Matt Heath has joined former K-Swiss President David Nichols to start a new, Los Angeles-based agency, Party Land.

Upcoming Events

May 7 | ADC Awards (NYC, New York)
May 9 & 11 | The One Show Ceremony (NYC, New York)
May 16 | British Arrow Awards (London, UK)
June 6-7 | Connections by Le Book (NYC, New York)
June 12 – 14 | AICP Week (NYC, New York)
June 12 | AICP Next Awards (NYC, New York)
June 14 | AICP Show (NYC, New York)
June 18 – 22 | Cannes Lions (Cannes, France)