Industry Update Week(s) of May 7th & May 14th


Following a review, Energy BBDO has been awarded creative duties on the Avocados from Mexico account.

After more than 20 years of working with Arnold, Ocean Spray has announced a creative review.

Following a review, shopper rewards app Ibotta has selected Los Angeles-based Mistress as agency of record.

Almost a year after being named lead global creative agency of record for Nissan’s luxury Infiniti brand, 72andSunny has officially resigned the business.

The U.S. division of international telecom conglomerate Altice has appointed Y&R its creative agency of record. Altice spent around $82 million on measured media in the U.S. last year.

After a review begun almost a year ago, BP has selected WPP as its global agency partner, extending its decades-long relationship with the holding company. WPP is starting a dedicated unit called Team Energy, based in London, with hub offices around the world. BP spent around $20 million on measured media in the U.S. last year

Following a review, John Deere has appointed EP+Co agency of record for the company’s consumer equipment business.

The Outdoor Advertising Association of America (OAAA) has appointed Publicis New York as agency of record.

Agency Creative/ Producers

TBWA\Chiat\Day New York has hired Alastair Merry as executive creative director. Merry was most recently creative director at Wieden + Kennedy Amsterdam division.

L.A.-based Phenomenon announced has named Jay Gelardi as its first executive creative director. Gelardi joins from Huge L.A.

Chris Polychronopoulos has joined R/GA San Francisco as group creative director.

Aileen Calderon has joined StrawberryFrog as creative director.

Carolyn Johnson has been promoted to head of integrated production at m:united//McCann.

Brett Fisher has joined Johannes Leonardo as executive producer. Fisher joins from Droga5.

FCB New York has hired Adam Isidore as director of integrated production.


Bullitt has signed director Drake Doremus for representation in the U.S.

Director Renny Maslow has joined the roster at Skunk for representation in the U.S. and U.K.

Norwegian directing duo Matias & Mathias has joined the roster at Epoch Films for representation in the U.S.

Chromista has signed director Eliza McNitt.

Anonymous Content has signed director Marco Prestini.

ModOp Films has rebranded as MOR and added directors Bram Coppens and Raphael Dias to its roster.

Bryan Farhy has joined Ruffian as director of business development.

Kamilla Nurock has joined Sister Studios, Mekanism’s content production arm, as head of production.


Flame artist Brandon Danowski has joined Freefolk New York.

German artist Till Nowak has joined the roster at Nexus Studios.

Upcoming Events

May 16 | British Arrow Awards (London, UK)
June 6-7 | Connections by Le Book (NYC, New York)
June 12 – 14 | AICP Week (NYC, New York)
June 12 | AICP Next Awards (NYC, New York)
June 14 | AICP Show (NYC, New York)
June 18 – 22 | Cannes Lions (Cannes, France)