Industry Update Week(s) of October 8th & 15th


Concluding a global review launched in April, Ford has selected BBDO as its new global lead creative agency. Wieden + Kennedy was selected as an innovation partner. WPP’s dedicated Ford network GTB will remain part of Ford’s team and retain portions of the business, including multicultural and tier 2 dealer advertising. Ford spent more than $1.2 billion on measured marketing in the U.S last year, and its global spend is estimated at approximately $3 billion.

Following a review, online dating service Match has named 72andSunny Los Angeles its creative agency of record. Match spent $52 million on measured media in the U.S. last year.

Gatorade has ended its eight-year relationship with VML. The agency handled digital duties for the sports drink. The account shift comes on the heels of VML’s announced merger with Y&R.

Following a review, Tribal Worldwide has been named corporate social media agency of record for AT&T.

After 10 years with Grey, The NFL has placed its advertising business in review.

Following a review, David&Goliath has retained creative duties on the California Lottery account.

Pharma giant GlaxoSmithKline has awarded global creative duties for its Panadol line of products to a cross-agency WPP team.

Following a review, Thomas’ English Muffins, Bagels and Swirl breads has appointed Minneapolis-based Mono as its lead creative partner.

Bahamas resort Atlantis, Paradise Island has selected Saatchi & Saatchi New York as its agency of record.

Agency Creative/ Producers

Arnold has hired Zamile Vilakazi as executive vice president, head of integrated production. Vilakazi will be based out of Arnold’s Boston headquarters. Vilakazi joins Arnold following six years as a freelance executive producer out of New York, working with agencies including 72andSunny, W+K, and TBWA\Chiat\Day.

Venables Bell & Partners has hired Hilary Coate as its new head of integrated production. Coate joins the team following the retirement of Craig Allen.

R/GA has hired Tiffany Rolfe as U.S. chief creative officer.

Jim Elliott is returning to Goodby Silverstein & Partners as executive creative director.

Minneapolis-based Mono has appointed Vanessa Fortier as its first-ever executive creative director. Fortier from McCann, where she was senior vice president, executive creative director.

Laughlin Constable has hired Lisa Bennett as its chief creative officer. Bennett was most recently CCO at Dallas-based TM Advertising.

360i New York has hired WeiWei Dong as group creative director.

FCB Chicago has hired Cherie Davies as senior vice president and group creative director.

United Entertainment Group has hired Michael Nuzzo as executive creative director.

Sumer Friedrichs has joined We Are Unlimited as chief production officer. Friedrichs was most recently SVP, director of integrated production at GTB.

Marc USA has promoted Snake Roth to director of integrated production.


Director Matt Pittroff has joined the roster at BODEGA.

Ruffian has added directing team Truman & Cooper to its roster.

Hornet signed artist and filmmaker Andrew Myers.

Sean Martin has joined the roster at Gentleman Scholar.

1stAveMachine has signed animation collective Brut.

Big Block has added director Dara Bratt to its roster.

James Rath has joined the roster at Humble.

Reverse has added directors Kim Jacobsen and Bradley Tangonan to its roster.

Brickyard Filmworks has named agency vet Bill Goodell as executive producer.

Dom Thomas, Morgan Clement, James Cunningham and Justin Benoliel have partnered to launch production company Object & Animal (O&A) with offices in London and Los Angeles.


MPC London has hired Walter Campbell as creative head of business development.

Uppercut has added editor Garrett Tezanos to its roster.

Company 3 has added Jeremy Sawyer to its roster of colorists.


Anomaly has launched a new cultural marketing initiative, to help brands participate in contemporary culture, as well as cultural movements related to diversity and identity. The agency has hired Jeff Beck as group planning director, director of strategy, cultural marketing. And agency veteran Damien Reid will take on a role as managing director, cultural marketing, in addition to retaining his current responsibilities as group business director.

Upcoming Events

October 25 | UKMVA (London, UK)
November 8 – 9 | Ciclope Festival (Berlin, DE)