Industry Update Week(s) of October 22nd & 29th


Following a review, McCormick & Co. has named Grey New York agency of record for its entire brand portfolio. Grey has also been awarded AOR duties on Frank’s RedHot which McCormick acquired in 2017.

The J.M. Smucker Company has concluded a holding company-based review and awarded both creative and media work for its U.S. brands to Publicis Groupe. Publicis will bring together talent from across its agency roster to create three dedicated teams to support J.M. Smucker company’s three major business units. J.M. Smucker spent over $170 million in U.S. measured media across all its brands last year.

SodaStream, in the process of being acquired by PepsiCo for $3.2 billion, has launched an agency review.

Agency Creative/ Producers

Dan Lucey has joined Joan Creative as executive creative director and an equity partner. Lucey was most recently executive creative director at BBDO NY.

David&Goliath has hired Marc Schwarzberg and Mark Koelfgen as executive creative directors, and Frauke Tiemann as group creative director.

Lindsey Lanpher has joined Joan Creative as creative director.

San Francisco-based Duncan Channon has hired John Kovacevich as executive creative director.

Commonwealth//McCann, McCann Worldgroup’s globally dedicated agency of record for Chevrolet, has named Todd Riddle as its chief creative officer, global markets. Riddle will be based out of the agency’s Detroit headquarters.

Facebook has appointed Rapha Vasconcellos as head of its Creative Shop.

360i has hired Carissa Ranelycke Berlin as head of production.


Filmmakers Maggie Carey, Ben Sinclair and Bo Burnham have signed with Caviar for global representation.

Gabriel Bisset-Smith has joined Rattling Stick’s emerging talent roster DirtyWork.

Director Luke Monaghan has joined the rosters at RSA Films for commercial representation in the U.S.

Elena Petitti di Roreto has signed with Epoch Films for representation in the U.S.

Above+beyond films has added comedy director Tamika to its roster.

Ramaa Mosley has joined the roster at Station Film.

Pulse Films has signed director Omri Cohen for global representation.

John Poliquin has joined the roster at Superlounge.

Tool of North America has signed director Hal Kirkland.

Director Daniel Benmayor has joined the U.S. roster at Sweetshop.

Jenna Laurenzo has joined the roster at Untitled,

Director/cameraman John Mastromonaco has joined the roster at Cultivate Media.

UNHEARD/OF has signed director J. Austin Wilson.


DDB San Francisco has hired Regina Scolaro as digital director. Scolaro joins from Edelman S.F.


The Community is expanding operations to the west coast with the opening of a new office in San Francisco. The office will be headed up by managing director Julie Liss and chief creative officer Mark Sweeney. Liss and Sweeney both join from San Francisco-based Riney.

Founder Bob Greenberg is stepping down as CEO of R/GA. Current U.S. president Sean Lyons will succeed him in the role.

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