Industry Update Week(s) of November 5th & 12th


Following a review, BMW has appointed Cashmere, Los Angeles, as its multicultural U.S. agency lead.

BB&T Bank has selected Knoxville-based The Tombras Group as its agency of record.

Following a review, Deschutes Brewery has selected Opinionated, the agency launched by former W+K executive creative director Mark Fitzloff, as agency of record.

The Deutsch Family Wine & Spirits has expanded its relationship with The BAM Connection, giving the agency fulltime assignments for four more of its brands in addition to its continued AOR duties for Yellow Tail.

Agency Creative/ Producers

Anomaly has promoted its Los Angeles-based chief creative officer Josh Fell to partner.

Goodby Silverstein & Partners has promoted David Suarez and Danny Gonzalez to executive creative directors.

Periscope has hired Heath Pochucha and Jason Bottenus as executive creative directors. Pochucha was most recently group creative director on the VW account at Deutsch L.A. Bottenus joins from Fallon, where he was a creative director.

Digital agency Isobar has named Ronald Ng EVP/global chief creative officer. Ng will be based out of New York.

Mistress has hired creative duo Michelle Sieg and Rose Chirillo.

Havas North America has parted ways with co-chairman and chief creative officer Jason Peterson.

Mariota Essery and Driscoll Reid have joined Sid Lee’s L.A. office as executive creative directors.

Seattle-based DNA has hired Gabe Hajiani as head of creation and content, a new role at the shop. Hajiani was previously partner at Wexley School for Girls.

Six weeks after the merger of VML and Y&R to form VMLY&R, the resulting agency announced further changes to its creative leadership: Y&R Global CCO Tony Granger is stepping down and will retire. Leslie Sims, CCO of Y&R North America, will be taking an as-yet undisclosed position at another WPP company. Chief creative duties for North America will be shared between John Godsey, VML’s former North American CCO, and Jason Xenopoulos, previously CEO and CCO of VML South Africa.

Thomas Punch, chief creative officer of Virtue, is leaving the company for production studio Spring Studios, where he will serve as global president and chief creative officer.


Creative director Jess Coulter has joined the roster at O Positive for commercial represenattaion.

Serial Pictures has signed director Max Minghella.

Harvest Films has signed director Nicholas Schrunk.

Sweetshop has added director Edward Berger to its roster for global representation.

Greenpoint Pictures has added directorial duo Ghost + Cow (John Carlucci and Brandon LaGanke) to its roster.

Slim has added directors Bram Van Alphen and Yvan Fabing to its roster.

Somesuch has added Derek Schklar to its roster for worldwide representation.

Director Henry Littlechild has joined the roster at Wondros.

Durable Goods has signed director Keegan Wilcox.

Tessa Films has added director Amanda Speva to its roster.

Win Bates has joined the roster at Tool of North America.


The Mill has promoted David Lawson to creative director in its Los Angeles studio.

Editor Kyle Brown has joined the roster at Exile.

Whitehouse Post has added editor Liz Deegan to its roster.

Northern Lights has added editor Brett Astor to its roster.

Wax has added editor Alvaro del Val to its roster.

JP Rooney has joined Brand New School as creative director.


David&Goliath has promoted Peter Bassett to managing director, integrated production & technology services.