Industry Update Week(s) of December 10th & 17th


Following a review, Petco has appointed Anomaly creative agency of record. Petco spent $28.8 million on measured media in the U.S. last year.

The NFL has named 72andSunny as its new lead creative agency, replacing incumbent Grey on the account.

Following a review, Spoetzl Brewery has named The Richards Group as lead creative agency for its Shiner Bock beer.

Reebok has launched a global creative agency review.

Following a review, paint brand Benjamin Moore has appointed Fig, the newly named Figliulo & Partners, as creative agency of record. The shift marks the end of Benjamin Moore’s relationship with The Martin Agency. Benjamin Moore spent $35.5 million on measured media in the U.S. last year.

V-Go, a wearable insulin delivery device from Valeritas Holdings, has picked Deutsch as its new creative agency partner.

Diageo has launched a review of its Johnnie Walker account globally, including the U.S. Johnnie Walker spends around $80 million on measured media globally. The brand is currently handled by Anomaly in the U.S. and 72andSunny globally.

Mekanism has been awarded creative duties on MillerCoors’ Coors Banquet account. 72andSunny retains creative duties on the larger Coors Light account.

Following a review, online gambling brand Unibet has selected FCB New York as its U.S. creative agency of record.

Tourism Australia has named M&C Saatchi as its global agency of record. M&C Saatchi New York’s SS+K led the pitch for the U.S. account, aided by Technology, Humans And Taste (THAT), the New York-based agency M&C Saatchi invested in earlier this year. Tourism Australia spends around $10 million on measured media in the U.S. annually.

T3 Micro has appointed Mistress as the hair tool brand’s digital and social media agency partner.

BMW of North America has named New York-based Anchor Worldwide as its agency of record for social media in the U.S.

The U.S. Marines has issued an RFP for its advertising business, which has been with JWT, now Wunderman Thompson, for over 70 years.

Agency Creative/ Producers

Deutsch has elevated Brett Craig to partner, chief creative officer of its Los Angeles office.

Ogilvy has named Piyush Pandey its chief creative officer, worldwide; Joe Sciarrotta has been named deputy chief creative officer, worldwide; and Leslie Sims has joined as chief creative officer for Ogilvy U.S. Sims left Y&R in the wake of its merger with VML earlier this year.

Lucia Grillo has been named U.S. head of operations for McgarryBowen. Grillo will oversee operations across McgarryBowen’s U.S.-based offices.

Deutsch has hired Diego de la Maza as EVP, head of production at its Los Angeles office. De la Maza was most recently director of U.S. content production at R/GA

Linda Knight has joined Phenomenon as its chief creative officer. Knight was most recently executive creative director at TBWA\Chiat\Day L.A.

Bernardo Romero has joined Grey New York as executive creative director for health-related business. Romero joins from Area 23.

Droga5 has promoted Tasha Cronin to co-director of interactive production and integration lead,

Zambezi has hired creative directors Alexandra Sann and Jeff Siegel.

Chelsea O’Brien has joined Omelet as creative director.

Berlin Cameron has hired Jamie Silverman as creative director.

Aaron Sedlak has joined Anchor Worldwide as chief creative officer.

RPA has promoted Krystle Mullin and Ariel Shukert to creative directors.

Leo Macias has joined Laundry Service as global chief creative officer. Macias joins from DDB Colombia, where he was chief creative officer.

Toth+Co has hired Kimberlee Eten as creative director.


Charlotte Regan has joined the roster at Knucklehead for U.S. representation.

Superprime has signed filmmaker Sean Baker.

Independent Media has signed documentarian David Gel to its roster.

Biscuit Filmworks has added creative collective The Glue Society and Rachel McDonald to its roster for representation in the U.S. and U.K.

Great Guns has signed Thai director Kaenipa “Kay” Phanakorn.

Director Rob Fiocca has joined the roster at FANCY Content.

Director/photographer Noah Conopask has joined the roster at Bullitt.

Little Minx has signed director Ali Ali.

BestFriend has signed writer/director Mickey Finnegan.

Bas Berkhout has joined the roster at ArtClass.


Editor Georgia Dodson has joined the roster at Whitehouse Post L.A.

Framestore has hired design director Ian Bradley.

Editor Aika Miyake has joined the roster at Cut+Run.


Azher Ahmed has been promoted to EVP, director of digital at DDB.


Telecommunications brand AT&T announced a global brand pledge to Free The Bid for women directors in its marketing.

Droga5 New York has promoted Dan Gonda to managing director, and Scott Chinn to managing director of Second Child, Droga5’s production studio.

Agnes Fischer has been named president of The&Partnership New York. Fischer joins from Droga5, where she was executive group director and co-head of account management.

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… Industry News will be on hiatus in South Africa until the middle of January … 
Happy Holidays & all the best for 2019!! 
See you in the new year…