Industry Update Week(s) of January 7th & 14th


The Nature’s Bounty Co. has appointed VMLY&R as agency of record for both its Nature’s Bounty and Sundown Naturals brands.

Choice Hotels has named McKinney North Carolina as its creative agency of record. The hotel chain spent an estimated $28 million on measured media in the U.S. in 2017.

Minneapolis-based Thrivent Mutual Funds has named VMLY&R agency of record.

Following a review, Haribo has appointed Barkley as digital and social agency of record.

Following a review, Driven Brands (parent to auto-service brands including Meineke Car Care Centers and Take 5 Oil Change) has tapped Atlanta-based shop Moxie as its new lead agency. Driven Brands spent an estimated $24.7 million on measured media in the U.S. in 2017.

Sunoco Fuels has appointed Minneapolis-based Solve as its agency of record.

Agency Creative/ Producers

Johannes Leonardo has hired Samira Ansari as group creative director. Ansari was most recently group creative director at Grey NY.

Virtue, the creative agency formed out of VICE, has promoted Cameron Farrelly to chief creative officer, North America.

Matt Eastwood has been named global chief creative officer of McCann Health. Eastwood was most recently worldwide chief creative officer at J. Walter Thompson Co.

Jayanta Jenkins has joined HP as its global executive creative director. Jenkins joins from Twitter where he most recently served as global group creative director.

Joe Burke has been promoted to EVP/chief creative officer at Marc USA.

DDB San Francisco has hired design director/creative director Chris Toffoli and group creative director Oliver Frank.

Innocean USA has promoted Barney Goldberg and Bob Rayburn to executive creative directors.


Production company Imposter has launched under the aegis of executive producer Avtar Khalsa, with offices in New York and L.A. Khalsa is joined by Alexis Celic as head of production and Alex Brinkman as producer. The shop launches with a roster that includes directing collective Kinopravda, Sergi Castellà, Thomas Ralph, Robin Comisar, Josh Borock, Justin Tyler Close and Andrew Nisinson.

Director Nicole Ackermann has joined the roster at Merman.

The Directors Bureau has signed director Emmanuel Adjei for representation in the U.S.

Kaboom has added director James Lovick to its roster.

Director Chris Turner (Favourite Colour: Black) has joined the roster at Grand Large for U.S. representation.

IDENTITY has signed director Ayse Altinok to its roster for U.S. representation

Kristen Bedard-Johnson has joined Sanctuary Content as executive producer.


Cutters Studios has added editor Alison Grasso to its New York roster.

Editor Jessica Mutascio has joined the roster at Whitehouse Post New York.

Framestore Chicago has hired Danny DelPurgatorio as creative director, Krysten Richardson as Flame artist, and Jordan Carroll as CG lead/supervisor.


Venice-based agency Mistress has rebranded to The Many.

Lucky Generals is reported to be planning its first international office in New York.

Upcoming Events

January 24 – February 3 | Sundance Film Festival (Park City, Utah)
February 2 | DGA Awards (Beverly Hills, CA)
February 7 – 17 | The Berlin Film Festival (Berlin, Germany)
March 8 – 18 | SXSW (Austin, Texas)
March 27 | British Arrow Awards (London, UK)
April 24 – May 5 | Tribeca Film Festival (NYC, New York)