Industry Update Week(s) of Feb 4th & 11th


Following a review, Deutsch New York has been awarded creative duties on Reebok. has selected Brooklyn-based Huge as its creative agency of record, replacing incumbent Pereira & O’Dell on the account. spent $55.3 million on measured media in the U.S. in 2017.

Three months after consolidating its North American business with WPP’s VW partnership, Volkswagen has named Johannes Leonardo lead agency in the United States. Johannes Leonardo will serve as brand lead within the holding group team that will be based out of New York.

Kansas City-based Barkley has been appointed lead agency for Planet Fitness, replacing incumbent Hill Holliday. Planet Fitness spent $68.6 million on measured media in the U.S. in 2017.

Following a review, Harley-Davidson has named Droga5 as its new creative partner. The precise scope of the remit, and its effects on Harley-Davidson’s current relationship with IPG’s dedicated unit Team Ignite, are unclear at this time.

Signet Jewelers Group has appointed Zimmerman as its creative and strategic agency for Kay; and Badger & Winters as its agency of record for Zales. The Jeweler will continue to partner with McKinney on Jared. Signet Group spent an estimated $245.6 million in measured media in the U.S. in 2017.

Kroger, the nation’s second biggest retailer, has launched a review for its first-ever creative agency of record.

Used car retailer CarMax is reviewing its agency partners. North Carolina-based McKinney has worked with the brand since 2014 and is participating in the review. The company spent an estimated $97.9 million in measured media in the U.S. in 2017.

Agency Creative/ Producers

Al Patton has joined Dagger as its first chief creative officer. Patton was most recently executive creative director at 22Squared Atlanta.

Johannes Leonardo has hired Hope Nardini as creative director on the MassMutual account. Nardini joins from McCann New York.

PR shop Edelman has hired Judy John as its first global chief creative officer. John joins from Leo Burnett, where she served as chief creative officer for North America and CEO for the agency in Canada.


Director Peter Berg has added Film 47, a new commercial division, to his Film Forties production company. Film 47 is led by Berg, partner and cofounder Matthew Goldberg, and president Vic Palumbo, production veteran from Fallon, Wieden+Kennedy, and most recently head of production at Deutsch L.A.

Daniel Askill has joined the roster at Serial Pictures.

Epoch Films has added director Natalie Rae to its roster for representation in the U.S.

Skunk has signed director Mike Maguire for representation in the U.S.

Katie Bell has joined the roster at Grand Large.

Jonathan Barenboim has joined the roster at Rodeo Show.

Interrogate has added directing duo The Fines to its roster.

Chelsea has signed director Nisha Ganatra.

Stept has added Michael Parenteau and Leigh Powis to its roster.

JOJX has added director and designer GMUNK to its roster.

The Bigger Picture has signed director/writer Gary Shore.

Kelly Martin has joined Wondros as head of production.


Consulate has promoted Stephanie West, Jeremy Huff & Leonardo Aponte to editors.

Dick Gordon has joined Carousel as senior editor.

Framestore New York has hired Graham Dunglinson as executive producer.

Method Studios has hired VFX producer Bill Tlusty in the new role of global head of production.


The Many (formerly Mistress) has promoted Todd Lombardo to managing director, brand & social.

Upcoming Events

February 7 – 17 | The Berlin Film Festival (Berlin, Germany)
March 8 – 18 | SXSW (Austin, Texas)
March 27 | British Arrow Awards (London, UK)
April 24 – May 5 | Tribeca Film Festival (NYC, New York)