Industry Update Week(s) of February 18th & 25th


Auto-Owners Insurance has appointed David&Goliath as its creative agency of record.

PepsiCo has shifted responsibility for digital work on its Gatorade brand from VMLY&R to longtime creative agency partner TBWA\Chiat\Day.

Agency Creative/ Producers

Droga5 New York has promoted Casey Rand and Karen Land Short to executive creative directors.

Anthony Reeves has been appointed chief creative officer at Wunderman Seattle. Reeves was formerly global creative lead for Amazon’s in-house Amazon Media Group division.

Deutsch has named Ryan Lehr as executive creative director for its Los Angeles office.

Adam Kahn has been promoted to chief creative officer of Grey Midwest.

M&C Saatchi LA has hired Norman Brown as creative director. Brown joins from MullenLowe.

Partner and executive creative director Jeff Benjamin is leaving Barton F. Graf.

VMLY&R has promoted Allison Pierce to executive creative director.

Standard Black has hired Scott Niemczura as creative director.

Wonderful Agency, the in-house agency for The Wonderful Company, has hired Tom Sann to lead its integrated production department as executive producer. Sann was most recently an executive producer at BBDO NY.


Knucklehead’s LA has added director Maceo Frost to its roster.

JOJX has signed director Oliver Würffell.

Cadence Films has added directors Michel+Nico to its roster.

Director Phil Joanou has joined the roster at Supply & Demand.

Skunk has signed director Chris Palmer for representation in the U.S.

MK Films has signed tabletop director Todd Klein.

Superprime has added Icelandic directing duo Samuel & Gunnar to its roster for representation in the U.S.

Eskimo has signed directing duo SÄMEN to the roster.

Garrett Bradley has joined the roster at m ss ng p eces.

Alkemy X has signed director/creative director Anthony Furlong.

The Bigger Picture has added director Gary Shore to its roster.

Washington Square Films has signed director Keith Rivers.

Brand New School has added Nico Casavecchia to its roster.

Executive producer Chris Zander and director Andrew Wonder have partnered to launch production company Tomorrow with a directorial roster that includes Wonder, Stuart Douglas, Erica Eng, Jesper Ericstam, and Parker Hill.


MPC’s New York studio has hired David Piombino as deputy head of 2D; and Thiago Porto, Dan Fine and Santosh Gunaseelan have joined in senior creative positions.

Crew Cuts has promoted Craig Rohrer to editor.

Exile has added editor/director Lorin Askill to its roster.

Cut+Run has promoted editors Jay Nelson, Frank Effron, Gary Knight, Pete Koob and Robert Ryang to partners.


Ida Rezvani has been named president of mcgarrybowen New York.

Upcoming Events

February 7 – 17 | The Berlin Film Festival (Berlin, Germany)
March 8 – 18 | SXSW (Austin, Texas)
March 27 | British Arrow Awards (London, UK)
April 24 – May 5 | Tribeca Film Festival (NYC, New York)
May 2 | Creative Circle Awards (London, UK)
May 8 & 10 | The One Show Ceremony (NYC, New York)
May 21 – 23 | D&AD Festival (London, UK)