Industry Update Week(s) of June 3rd & 10th


Following a review, Wrangler has named Mother New York as its global creative agency of record. Wrangler spends about $40 million a year on measured media globally.

Following a review, MillerCoors has appointed Leo Burnett lead agency on Coors Light in the U.S. The brewer will also call on roster shops like DDB for creative as it moves to a multi-agency approach on its largest brand.

Facebook has made changes to its global agency lineup, which now includes Wieden + Kennedy for the Facebook app, Leo Burnett for Facebook Messenger, Ogilvy on Instagram, BBDO for WhatsApp and Droga5 for corporate brand and reputation work.

Following a review, Champion has named Energy BBDO to lead global marketing efforts. 360i will remain U.S. AOR for the brand.

Agency Creative/ Producers

Greg Lotus has been promoted to Global Head of Production at VMLY&R.

Johannes Leonardo has hired Wieden+Kennedy veteran Jimm Lasser as executive creative director overseeing the Volkswagen account.

Antonio Burnett has joined Wieden & Kennedy Portland as a producer. Burnett joins from Johannes Leonardo.

Anh-Thu Le and Guia Iacomin have been promoted to co-directors of content production at TBWA\Chiat\Day Los Angeles.

Portland agency Swift has hired Don Shelford as executive creative director.

Ned McNeilage has been appointed executive creative director at BBH LA.


Sweetshop has signed director Nicolas Jack Davies.

Hey Wonderful has added filmmaker and photographer Ellen von Unwerth to its roster.

Director Christopher Werner has joined the roster at Moxie Pictures.

Stink Films has Slovakian filmmaker Adam Csoka Keller to its global roster.

Director Greg Popp has joined the roster at Backyard.

Little Minx has signed director Romain Laurent.

Partizan has signed director Pete Candeland.

Washington Square Films has signed director Rudolf Peter Kiss.

Director Anthony Pellino has joined the roster at Alkemy X.

Director Erin Heidenreich has joins Furlined for representation in the US and UK.

Chromista has added directors Eddie Alcazar and The Roosens to its roster.

Derby has signed writer/director Emily Elizabeth Thomas.

Cayce Cole has joined Alldayeveryday as executive producer in the Los Angeles office. Cole joins from Directors Bureau.

Marc Forster has co-founded production company Rakish, together with Preston Garrett and Brad Johns, former executive producers at Tool of North America. Forster is joined on the roster by directors Kevin Foley, Noah Marshall, and Columbia Tatone.

Upcoming Events

June 17 – 21 | Cannes Lions (Cannes, France)
August 28 – September 7 | Venice Film Festival (Venice, Italy)
August 30 -Sept 2 | Telluride Film Festival (Telluride, CO)