Industry Update Week(s) of September 23rd & 30th


Jacuzzi Brands has appointed Publics Groupe’s Team One as its agency partner.

Biofreeze has named Droga5 agency of record.

Following a review, lawn care company TruGreen has named Philadelphia-based Brownstein Group as its brand strategy and creative agency of record.

After acquiring Droga5 earlier this year, Accenture is parting ways with TBWA\Chiat\Day New York and moving its creative account in-house, with Droga5 serving as lead creative agency.

Kimberly-Clark Corp. has launched a creative review for its global baby care business. Incumbent WPP, including longtime Huggies agency Ogilvy, is defending, with MDC Partners and possibly a third holding company contending.

Jewellery brand Pandora has appointed Vice’s creative agency Virtue as global lead creative agency.

Following a review, BIOS Lighting has appointed Berlin Cameron as agency of record.

Agency Creative/ Producers

Pelle Sjoenell, worldwide chief creative officer of BBH, is leaving the agency to become CCO at Activision Blizzard, a newly-created role at the video game company. Joakim “Jab” Borgström, the current CCO of BBH Singapore will succeed Sjoenell in the worldwide chief creative officer role.

R/GA New York has hired Rick Williams and Marcel Yunes as group executive creative directors.

Melissa Ditson has been named chief creative officer of MRM//McCann Salt Lake City and San Francisco. Ditson was most recently executive creative director at 360i.

Rob Kottkamp has joined Partners + Napier as chief creative officer.

Zambezi has hired Matt Sherman as creative director.

Tina Diep has been promoted to executive producer at Johannes Leonardo.

Plastic Sunshine has hired Cat Hyland as executive creative director. Hyland was most recently an ECD at Swift.

Helen Pak has joined Disney Parks, Experiences and Products to lead the company’s internal agency Yellow Shoes as SVP/creative, marketing design and content.


Jaci Judelson has joined the roster at Park Pictures.

Ghost Robot has signed director Nieto.

Phillip Van has joined the roster at Alldayeveryday.

Rocket Film has added director and photographer Peggy Sirota to its roster.

British feature director Gurinder Chadha has joined Bully Pictures for representation in the U.S.

Director Daniel Iglesias Jr. has signed with Good Company.

Tinygiant has added Nicolò Bravetta and Iacopo Carapelli to its roster.

Buddy Brakha has joined RSA Films and Black Dog Films as an executive producer.

Food specialist creative production company Chuck Studios has opened a new U.S. base in Los Angeles, California. The L.A. office will be helmed by Elyse Sara, whose former company Canteen has joined forces with Chuck Studios. Chuck Studios was founded by Ellen Gaedtgens and Olaf van Gerwen and is headquartered in Amsterdam with a third office in Moscow.


Editors Andrea MacArthur and Amanda Perry have joined the roster at Union for representation in the U.S.

Nice Shoes has hired senior colorist Maria Carretero.

Cut+Run has added editor Eric Argiro to its roster.

Uppercut has promoted Tyler Horton to editor.

Kirsten Andersen has joined Nice Shoes as executive producer in its Boston office.

The Mill New York has hired Zack Kortright as executive producer. Kortright joins from Hornet.

Upcoming Events

Sept 27 – Oct 13 | New York Film Festival (NYC, New York)
November 7 – 8 | Ciclope Festival (Berlin, DE)
November 14 | Shots Awards (London, UK)