Industry Update Week(s) of November 4th & 11th


Little Caesars, a longtime client of Barton F. Graf, has selected McKinney as its new agency of record following a review. McKinney will run the account primarily out of its Durham and New York offices, with its Los Angeles office providing additional support. Little Caesars spent almost $208 million on marketing in 2018.

CKE has returned the Carl’s Jr. and Hardee’s accounts to 72andSunny. The agency will work on creative for each brand and for dual-brand creative as needed.

Accenture Interactive, together with Droga5, has been awarded the Kimberly-Clark Corp. baby-care business, which includes the Huggies and Pull-Ups brands globally. This marks the first major global appointment for Accenture Interactive alongside Droga5 since the acquisition.

State Farm is switching up its agency roster. The insurer has named the Marketing Arm as its new brand creative agency. DDB Chicago, an agency partner for over 70 years will continue to work on the account, but no longer at the helm as lead agency. State Farm spent $628.5 million on measured media last year.

Boston Beer Co. has awarded creative agency duties on Samuel Adams beer and Truly Hard Seltzer to Goodby Silverstein & Partners.

Audi has tapped 72andSunny for a global campaign but Venables Bell & Partners remains the creative agency of record in the U.S.

Agency Creative/ Producers

Maria Perez has been promoted to head of production and agency operations at Johannes Leonardo.

Josh Eggleston has been named director of content production at McKinney.

O’Keefe Reinhard & Paul has hired Laura Fegley as its new chief creative officer. Fegley was most recentl executive creative director at Colle McVoy.

Cam Levin has been appointed chief creative officer of Sid Lee U.S.A., a new role at the company. He will be responsible for its three U.S. offices in Seattle, New York and L.A.

RAPP New York has hired Heather Salkin in the new role of svp, executive producer. Salkin joins from Momentum, where she most recently served as svp, innovation for North America.

Gustavo Sarkis has joined multicultural agency Conill as its executive creative director.

Erwin Federizo has joined 72andSunny Los Angeles as group creative director on the NFL account. Federizo was most recently global executive creative director at Vans.

Mcgarrybowen has combined its U.S. and global offices under a united brand umbrella, led by Gordon Bowen, and Ned Crowley will take on the title of global chief creative officer.


Furlined has signed director Nora Kirkpatrick.

Director Ash Bolland has joined the roster at Bullitt for U.S. representation.

Caruso Company has signed director Doug Walker.

Honor Society has signed Brazilian director Juliana Curi for U.S. representation

M ss ng p eces has signed director Riley Stearns.

Brooklyn-based Curfew has added directors Madeline Kelly and Haya Waseem for representation in the U.S.

Director Nick Piper has joined the roster at Spears & Arrows.


Zoe Schack has been promoted to editor at Final Cut.


Jason Mayo has joined New York digital production company Bonfire as managing director and partner.