News

Facebook Like Us

Industry Update Week of September 11th

Accounts

Following a review, Airbnb has selected Wieden & Kennedy as its new global creative agency, replacing incumbent TBWA on the account. Wieden & Kennedy and DDB were the finalists in the pitch. Airbnb spent $30.4 million on measured media in the U.S. last year.

Show More

Industry Update Week(s) of August 21st & 28th

Accounts

Following a review, Macy’s has chosen BBDO New York as its new creative agency of record. The department store had previously been working with BBH on a project basis, and had a long-term contract with Figliulo & Partners. Macy’s spent $681 million on measured media in 2016.

Show More

Industry Update Week(s) of July 24th & 31st

Accounts

Following a review, HomeGoods has awarded creative duties to McCann New York. KBS had handled the account since 2009 but declined to participate in the review. TJX spent more than $77 million on measured media for HomeGoods in 2016.

Show More

Industry Update Week(s) of July 10th & 17th

Accounts

Revlon has consolidated its global advertising business with WPP, naming Grey as its creative agency of record. There was no formal review. The move was made possible when Grey earlier this year parted with Coty. Revlon had $421 million in global ad spending last year.

Show More

Industry Update Week of June 12th

Accounts

Following a review, Coca-Cola has chosen Anomaly as the new creative agency of record for its Minute Maid line of juices. The business will be handled out of the agency’s Los Angeles office. The account had been with Doner since early 2002. The beverage giant spent approximately $31 million on measured media for its Minute Maid brand last year.

Show More

Industry Update Week(s) of May 15th & 22nd

Accounts

After working together for five years, Goodby Silverstein & Partners and Cisco have parted ways as Ogilvy rejoins the tech company’s agency roster. The appointment appears to be project based at the moment. Ogilvy’s Los Angeles office worked with the company for more than a decade before GS&P was named agency of record in 2012. Cisco spent approximately $42 million on U.S. measured media last year.

Show More