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Industry Update Week(s) of October 23rd & 30th

Accounts

Following a review, Liberty Mutual has selected Goodby Silverstein & Partners as its new creative agency, ending its relationship with Havas Worldwide. The Boston-based insurer spent $337.1 million on measured media in the U.S. last year.

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Industry Update Week(s) of October 2nd & 9th

Accounts

Following a review, mattress brand Serta has selected Leo Burnett as its lead creative agency. Incumbent agency Doner, which Serta named AOR in 1999, did not participate in the review. Serta spent over $35 million on measured media in the U.S. during the first quarter of 2017.

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Industry Update Week(s) of September 18th & 25th

Accounts

Footwear brand Asics has selected Saatchi & Saatchi as its new global creative agency of record. Saatchi & Saatchi will handle the account out of its Los Angeles and Tokyo offices. Asics spent approximately $36.5 million on measured media in the U.S. in 2015.

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Industry Update Week of September 11th

Accounts

Following a review, Airbnb has selected Wieden & Kennedy as its new global creative agency, replacing incumbent TBWA on the account. Wieden & Kennedy and DDB were the finalists in the pitch. Airbnb spent $30.4 million on measured media in the U.S. last year.

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Industry Update Week(s) of August 21st & 28th

Accounts

Following a review, Macy’s has chosen BBDO New York as its new creative agency of record. The department store had previously been working with BBH on a project basis, and had a long-term contract with Figliulo & Partners. Macy’s spent $681 million on measured media in 2016.

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Industry Update Week(s) of July 24th & 31st

Accounts

Following a review, HomeGoods has awarded creative duties to McCann New York. KBS had handled the account since 2009 but declined to participate in the review. TJX spent more than $77 million on measured media for HomeGoods in 2016.

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Industry Update Week(s) of July 10th & 17th

Accounts

Revlon has consolidated its global advertising business with WPP, naming Grey as its creative agency of record. There was no formal review. The move was made possible when Grey earlier this year parted with Coty. Revlon had $421 million in global ad spending last year.

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