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Industry Update Week(s) of September 10th & 17th

Accounts

As Volkswagen nears the end of its global agency review, the automaker has officially eliminated IPG and its lead agency, Deutsch from the final round, which takes place this week. Omnicom’s DDB already handles major portions of the VW business in Europe and Canada and is now thought be a frontrunner for the North American portion of the account.

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Industry Update Week(s) of August 27th & September 3rd

Accounts

Ford Motor Company has awarded Wieden & Kennedy New York its upcoming Fall brand campaign. The larger global agency review is still ongoing. W&K is one of three shops pitching in that review, along with WPP’s Global Team Blue, the incumbent, and Omnicom’s BBDO. Ford spent $1.22 billion on measured media across its brand portfolio in the U.S. last year.

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Industry Update Week(s) of July 30th & August 6th

Accounts

Following a review, Samsung has named Leo Burnett lead agency partner for its global visual display business. Samsung spends $750 million annually on measured media worldwide for its TV business. The incumbent, adam&eveDDB, participated in the review and will retain the U.S. QLED creative account.

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Industry Update Week(s) of June 18th & 25th

Accounts

Following a review, Pizza Hut has selected GSD&M as its new creative agency of record. Pizza Hut parted ways with incumbent Droga5 earlier this year. The pizza chain spent $226.9 million on measured marketing in the U.S. in 2017.

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Industry Update Week(s) of April 23rd & 30th

Accounts

Following a review, Weight Watchers International has hired Anomaly as its new lead creative agency. The agency will oversee global brand strategy and creative. In the past the diet company has worked with agencies including Wieden & Kennedy and McCann New York. It’s not yet clear which other agencies will remain on the roster. 

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