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Industry Update Week(s) of July 24th & 31st

Accounts

Following a review, HomeGoods has awarded creative duties to McCann New York. KBS had handled the account since 2009 but declined to participate in the review. TJX spent more than $77 million on measured media for HomeGoods in 2016.

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Industry Update Week(s) of July 10th & 17th

Accounts

Revlon has consolidated its global advertising business with WPP, naming Grey as its creative agency of record. There was no formal review. The move was made possible when Grey earlier this year parted with Coty. Revlon had $421 million in global ad spending last year.

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Industry Update Week of June 12th

Accounts

Following a review, Coca-Cola has chosen Anomaly as the new creative agency of record for its Minute Maid line of juices. The business will be handled out of the agency’s Los Angeles office. The account had been with Doner since early 2002. The beverage giant spent approximately $31 million on measured media for its Minute Maid brand last year.

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Industry Update Week(s) of May 15th & 22nd

Accounts

After working together for five years, Goodby Silverstein & Partners and Cisco have parted ways as Ogilvy rejoins the tech company’s agency roster. The appointment appears to be project based at the moment. Ogilvy’s Los Angeles office worked with the company for more than a decade before GS&P was named agency of record in 2012. Cisco spent approximately $42 million on U.S. measured media last year.

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Industry Update Week of March 27th

Accounts

Following a review, L.L. Bean has selected The Via Agency as its new agency of record, replacing incumbent Erwin Penland on the account. L.L. Bean spent $14.6 million on U.S. measured media last year.

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