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Industry Update Week(s) of April 23rd & 30th

Accounts

Following a review, Weight Watchers International has hired Anomaly as its new lead creative agency. The agency will oversee global brand strategy and creative. In the past the diet company has worked with agencies including Wieden & Kennedy and McCann New York. It’s not yet clear which other agencies will remain on the roster. 

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Industry Update Week of April 2nd

Accounts

AB InBev is consolidating social media and creative duties for its Bud Light brand with Wieden+Kennedy. The agency’s New York office has handled creative for Bud Light since July of 2015, while Brooklyn-based Laundry Service formerly handled social media for the brand. AB InBev spent around $279 million on measured media for Bud Light in the U.S. last year.

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Industry Update Week of March 19th

Accounts

Following a closed review initiated to cut costs, Johnson & Johnson, one of advertising’s biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. Omnicom’s dedicated agency will be comprised of talent from creative shops BBDO, DDB and Roberts & Langer. The new group will be led by Brian Nienhaus, who most recently led We Are Unlimited, Omnicom’s dedicated agency for McDonald’s. WPP’s dedicated group will pull talent and resources from JWT, digital shop VML, and Hogarth.

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Industry Update Week(s) of March 5th & 12th

Accounts

Following a review, Campbell Soup Co. has selected Publicis Groupe to handle creative, and media, work for many of its most well known brands. The appointment marks the end of the relationship between BBDO and Campbell, which dates back to 1954. Campbell spent $321 million on measured media in the U.S. in 2016.

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Industry Update Week(s) of Feb 5th & 12th

Accounts

Following a six-month review Mercedes-Benz has hired Publicis Groupe as its global agency network. The assignment will span around 40 markets worldwide. The holding company has created a new agency for the Mercedes business named Publicis Emil to be headquartered in Berlin. The remit does not affect the U.S. where Merkley & Partners remains agency of record.

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