News

Facebook Like Us

Industry Update Week(s) of October 22nd & 29th

Accounts

Following a review, McCormick & Co. has named Grey New York agency of record for its entire brand portfolio. Grey has also been awarded AOR duties on Frank’s RedHot which McCormick acquired in 2017.

Show More

Industry Update Week(s) of October 8th & 15th

Accounts

Concluding a global review launched in April, Ford has selected BBDO as its new global lead creative agency. Wieden + Kennedy was selected as an innovation partner. WPP’s dedicated Ford network GTB will remain part of Ford’s team and retain portions of the business, including multicultural and tier 2 dealer advertising. Ford spent more than $1.2 billion on measured marketing in the U.S last year, and its global spend is estimated at approximately $3 billion.

Show More

Industry Update Week(s) of September 10th & 17th

Accounts

As Volkswagen nears the end of its global agency review, the automaker has officially eliminated IPG and its lead agency, Deutsch from the final round, which takes place this week. Omnicom’s DDB already handles major portions of the VW business in Europe and Canada and is now thought be a frontrunner for the North American portion of the account.

Show More