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Industry Update Week(s) of July 30th & August 6th

Accounts

Following a review, Samsung has named Leo Burnett lead agency partner for its global visual display business. Samsung spends $750 million annually on measured media worldwide for its TV business. The incumbent, adam&eveDDB, participated in the review and will retain the U.S. QLED creative account.

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Industry Update Week(s) of June 18th & 25th

Accounts

Following a review, Pizza Hut has selected GSD&M as its new creative agency of record. Pizza Hut parted ways with incumbent Droga5 earlier this year. The pizza chain spent $226.9 million on measured marketing in the U.S. in 2017.

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Industry Update Week(s) of April 23rd & 30th

Accounts

Following a review, Weight Watchers International has hired Anomaly as its new lead creative agency. The agency will oversee global brand strategy and creative. In the past the diet company has worked with agencies including Wieden & Kennedy and McCann New York. It’s not yet clear which other agencies will remain on the roster. 

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Industry Update Week of April 2nd

Accounts

AB InBev is consolidating social media and creative duties for its Bud Light brand with Wieden+Kennedy. The agency’s New York office has handled creative for Bud Light since July of 2015, while Brooklyn-based Laundry Service formerly handled social media for the brand. AB InBev spent around $279 million on measured media for Bud Light in the U.S. last year.

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