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Industry Update Week(s) of November 4th & 11th

Accounts

Little Caesars, a longtime client of Barton F. Graf, has selected McKinney as its new agency of record following a review. McKinney will run the account primarily out of its Durham and New York offices, with its Los Angeles office providing additional support. Little Caesars spent almost $208 million on marketing in 2018.

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Industry Update Week(s) of October 7th & 14th

Accounts

Groupon has placed its creative account into review. Incumbent O’Keefe Reinhard & Paul is not defending the business. Groupon spent just under $52 million on measured media in the U.S. last year.

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Industry Update Week(s) of Sept 9th & 16th

Accounts

Following a review, McDonald’s has chosen Wieden & Kennedy, New York as its lead creative agency in the U.S. We Are Unlimited, the Chicago-based agency that DDB created to support McDonald’s, will continue to work on brand assignments.

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