Accounts
Following a review, Deutsch New York has been awarded creative duties on Reebok. Show More
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Industry Update Week(s) of January 21st & 28th
Accounts
Columbia Sportswear has appointed Crispin Porter Bogusky as creative lead agency for its Sorel brand.
Industry Update Week(s) of January 7th & 14th
Accounts
The Nature’s Bounty Co. has appointed VMLY&R as agency of record for both its Nature’s Bounty and Sundown Naturals brands. Show More
Industry Update Week(s) of December 10th & 17th
Accounts
Following a review, Petco has appointed Anomaly creative agency of record. Petco spent $28.8 million on measured media in the U.S. last year.
Industry Update Week(s) of November 19th & 26th
Accounts
Following a review, Booking.com has selected Anomaly as its U.S. creative agency of record. The agency will handle the account out of its New York office. Booking.com spent over $220 million on measured media in the U.S. last year.
Industry Update Week(s) of November 5th & 12th
Accounts
Following a review, BMW has appointed Cashmere, Los Angeles, as its multicultural U.S. agency lead.
Industry Update Week(s) of October 22nd & 29th
Accounts
Following a review, McCormick & Co. has named Grey New York agency of record for its entire brand portfolio. Grey has also been awarded AOR duties on Frank’s RedHot which McCormick acquired in 2017.
Industry Update Week(s) of October 8th & 15th
Accounts
Concluding a global review launched in April, Ford has selected BBDO as its new global lead creative agency. Wieden + Kennedy was selected as an innovation partner. WPP’s dedicated Ford network GTB will remain part of Ford’s team and retain portions of the business, including multicultural and tier 2 dealer advertising. Ford spent more than $1.2 billion on measured marketing in the U.S last year, and its global spend is estimated at approximately $3 billion.
Industry Update Week(s) of September 24th & October 1st
Accounts
Amtrak has selected a group of WPP agencies as its new agency of record. The Amtrak Partnership will be led by Y&R and the remit includes digital shop Wunderman. Amtrak spent an estimated $6.6 million on measured media in 2017.
Industry Update Week(s) of September 10th & 17th
Accounts
As Volkswagen nears the end of its global agency review, the automaker has officially eliminated IPG and its lead agency, Deutsch from the final round, which takes place this week. Omnicom’s DDB already handles major portions of the VW business in Europe and Canada and is now thought be a frontrunner for the North American portion of the account.