Accounts
Faced with another procurement-mandated review, Butler Shine Stern & Partners has resigned as U.S. advertising agency for BMW’s Mini after 11 and-a-half years with the brand. BMW spent $35 million on paid media for the Mini brand in 2016.
News
Sign up for our weekly newsletter
Facebook
Like Us
Industry Update Week(s) of Feb 27th & March 6th
Accounts
Financial services company Manulife, which operates as John Hancock in the U.S., is reviewing its worldwide creative business. Incumbent Hill Holiday, who has worked on the U.S. business for 32 years, declined to participate in the review. John Hancock spent about $23.8 million on U.S. measured media in 2015.
Industry Update Week(s) of Feb 10th & Feb 17th
Accounts
Following a review, Coty brand CoverGirl has named Droga5 its new lead creative agency. Droga5 takes over the account from Grey New York. Grey is believed to have resigned all of its Coty accounts including CoverGirl, Clairol, Wella and other fragrance brands it handled prior to their divestiture from longstanding Grey client P&G last year. The brands moved from P&G to Coty had annual measured media spending in the U.S. of around $300 million, with CoverGirl being the biggest piece of that. It is unclear at this point where Clairol, Wella and the fragrance brands will move.
Industry Update Week of February 6th
Accounts
Booking.com has tapped Deutsch and Joan Creative to share its U.S. creative account, replacing Wieden+Kennedy on the business. Priceline-owned Booking.com spent nearly $150 million on U.S. advertising in the first three quarters of 2016.
Industry Update Week of January 30th
Accounts
Verizon and Wieden + Kennedy have parted ways. Verizon tapped Wieden + Kennedy in 2015 to handle the bulk of its primary brand work. McCann New York is expected to inherit this portion of the business. Verizon spent $1.5 billion on measured media in the U.S. in 2015.
Industry Update Week of January 23rd
Accounts
Fox Sports has named Wieden & Kennedy New York its first creative agency of record. Fox Sports previously worked with Pereira & O’Dell on creative, but not on an agency of record basis. Wieden & Kennedy mutually parted ways with ESPN at the end of 2016, after 25 years on the account.
Industry Update Week(s) of January 9th & 16th
Accounts
Leo Burnett Chicago has won back the Special K creative business after the Kellogg Co. brand shifted the business to JWT in 2015.
Industry Update Week of Dec 5th
Accounts
Following a review, Deutsch New York has been awarded creative duties on Anheuser-Busch InBev’s Shock Top beer account. A-B Inbev spent $21.6 million in measured media on Shock Top in the U.S. in the first six months of 2016.
Industry Update Week of November 28th
Accounts
General Mills has named three agencies to handle project-based work for its portfolio of brands. Joan, Erich & Kallman and The Community will join 72andSunny and Redscout on General Mills’ agency roster. Moving forward, the 72andSunny/Redscout partnership will focus on larger brands including Cheerios and Nature Valley while the new roster shops will work across the portfolio as needs arise. General Mills spent $715 million on measured media in 2015.
Industry Update Week(s) of November 7th & 14th
Accounts
Following a review, London agency Adam & Eve/DDB has been awarded Samsung North America’s TV and home appliances business, and will set up a New York office next year to service the account. The agency beat out Cheil, Wieden & Kennedy Portland and Publicis Worldwide for the business.