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Industry Update Week(s) of May 15th & 22nd

Accounts

After working together for five years, Goodby Silverstein & Partners and Cisco have parted ways as Ogilvy rejoins the tech company’s agency roster. The appointment appears to be project based at the moment. Ogilvy’s Los Angeles office worked with the company for more than a decade before GS&P was named agency of record in 2012. Cisco spent approximately $42 million on U.S. measured media last year.

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Industry Update Week of March 27th

Accounts

Following a review, L.L. Bean has selected The Via Agency as its new agency of record, replacing incumbent Erwin Penland on the account. L.L. Bean spent $14.6 million on U.S. measured media last year.

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Industry Update Week(s) of March 13th & March 20th

Accounts

Faced with another procurement-mandated review, Butler Shine Stern & Partners has resigned as U.S. advertising agency for BMW’s Mini after 11 and-a-half years with the brand. BMW spent $35 million on paid media for the Mini brand in 2016.

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Industry Update Week(s) of Feb 27th & March 6th

Accounts

Financial services company Manulife, which operates as John Hancock in the U.S., is reviewing its worldwide creative business. Incumbent Hill Holiday, who has worked on the U.S. business for 32 years, declined to participate in the review. John Hancock spent about $23.8 million on U.S. measured media in 2015.

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Industry Update Week(s) of Feb 10th & Feb 17th

Accounts

Following a review, Coty brand CoverGirl has named Droga5 its new lead creative agency. Droga5 takes over the account from Grey New York. Grey is believed to have resigned all of its Coty accounts including CoverGirl, Clairol, Wella and other fragrance brands it handled prior to their divestiture from longstanding Grey client P&G last year. The brands moved from P&G to Coty had annual measured media spending in the U.S. of around $300 million, with CoverGirl being the biggest piece of that. It is unclear at this point where Clairol, Wella and the fragrance brands will move.

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Industry Update Week of January 30th

Accounts

Verizon and Wieden + Kennedy have parted ways. Verizon tapped Wieden + Kennedy in 2015 to handle the bulk of its primary brand work. McCann New York is expected to inherit this portion of the business. Verizon spent $1.5 billion on measured media in the U.S. in 2015.

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