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Industry Update Week of June 12th

Accounts

Following a review, Coca-Cola has chosen Anomaly as the new creative agency of record for its Minute Maid line of juices. The business will be handled out of the agency’s Los Angeles office. The account had been with Doner since early 2002. The beverage giant spent approximately $31 million on measured media for its Minute Maid brand last year.

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Industry Update Week(s) of May 15th & 22nd

Accounts

After working together for five years, Goodby Silverstein & Partners and Cisco have parted ways as Ogilvy rejoins the tech company’s agency roster. The appointment appears to be project based at the moment. Ogilvy’s Los Angeles office worked with the company for more than a decade before GS&P was named agency of record in 2012. Cisco spent approximately $42 million on U.S. measured media last year.

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Industry Update Week of March 27th

Accounts

Following a review, L.L. Bean has selected The Via Agency as its new agency of record, replacing incumbent Erwin Penland on the account. L.L. Bean spent $14.6 million on U.S. measured media last year.

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Industry Update Week(s) of March 13th & March 20th

Accounts

Faced with another procurement-mandated review, Butler Shine Stern & Partners has resigned as U.S. advertising agency for BMW’s Mini after 11 and-a-half years with the brand. BMW spent $35 million on paid media for the Mini brand in 2016.

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Industry Update Week(s) of Feb 27th & March 6th

Accounts

Financial services company Manulife, which operates as John Hancock in the U.S., is reviewing its worldwide creative business. Incumbent Hill Holiday, who has worked on the U.S. business for 32 years, declined to participate in the review. John Hancock spent about $23.8 million on U.S. measured media in 2015.

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