Accounts
Amtrak has selected a group of WPP agencies as its new agency of record. The Amtrak Partnership will be led by Y&R and the remit includes digital shop Wunderman. Amtrak spent an estimated $6.6 million on measured media in 2017.
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Industry Update Week(s) of September 10th & 17th
Accounts
As Volkswagen nears the end of its global agency review, the automaker has officially eliminated IPG and its lead agency, Deutsch from the final round, which takes place this week. Omnicom’s DDB already handles major portions of the VW business in Europe and Canada and is now thought be a frontrunner for the North American portion of the account.
Industry Update Week(s) of August 27th & September 3rd
Accounts
Ford Motor Company has awarded Wieden & Kennedy New York its upcoming Fall brand campaign. The larger global agency review is still ongoing. W&K is one of three shops pitching in that review, along with WPP’s Global Team Blue, the incumbent, and Omnicom’s BBDO. Ford spent $1.22 billion on measured media across its brand portfolio in the U.S. last year.
Industry Update Week(s) of July 30th & August 6th
Accounts
Following a review, Samsung has named Leo Burnett lead agency partner for its global visual display business. Samsung spends $750 million annually on measured media worldwide for its TV business. The incumbent, adam&eveDDB, participated in the review and will retain the U.S. QLED creative account.
Industry Update Week(s) of July 16th & 23rd
Accounts
Following a review, 72andSunny New York has been awarded lead creative duties on the Trojan condom brand.
Industry Update Week(s) of July 2nd & 9th
Accounts
Following a review, Ally Financial has selected Anomaly as its creative agency and appointed R/GA to handle digital duties.
Industry Update Week(s) of June 18th & 25th
Accounts
Following a review, Pizza Hut has selected GSD&M as its new creative agency of record. Pizza Hut parted ways with incumbent Droga5 earlier this year. The pizza chain spent $226.9 million on measured marketing in the U.S. in 2017.
Industry Update Week(s) of June 4th & 11th
Accounts
Hyatt has selected Kirshenbaum Bond Senecal & Partners as agency of record for its World of Hyatt loyalty program.
Industry Update Week(s) of May 21st & 28th
Accounts
Following a review, The Container Store has selected Austin-based agency Preacher as its first agency of record.
Industry Update Week(s) of May 7th & May 14th
Accounts
Following a review, Energy BBDO has been awarded creative duties on the Avocados from Mexico account.