Accounts
Following a review, Ally Financial has selected Anomaly as its creative agency and appointed R/GA to handle digital duties.
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Industry Update Week(s) of June 18th & 25th
Accounts
Following a review, Pizza Hut has selected GSD&M as its new creative agency of record. Pizza Hut parted ways with incumbent Droga5 earlier this year. The pizza chain spent $226.9 million on measured marketing in the U.S. in 2017.
Industry Update Week(s) of June 4th & 11th
Accounts
Hyatt has selected Kirshenbaum Bond Senecal & Partners as agency of record for its World of Hyatt loyalty program.
Industry Update Week(s) of May 21st & 28th
Accounts
Following a review, The Container Store has selected Austin-based agency Preacher as its first agency of record.
Industry Update Week(s) of May 7th & May 14th
Accounts
Following a review, Energy BBDO has been awarded creative duties on the Avocados from Mexico account.
Industry Update Week(s) of April 23rd & 30th
Accounts
Following a review, Weight Watchers International has hired Anomaly as its new lead creative agency. The agency will oversee global brand strategy and creative. In the past the diet company has worked with agencies including Wieden & Kennedy and McCann New York. It’s not yet clear which other agencies will remain on the roster.
Industry Update Week(s) of April 9th & April 16th
Accounts
Following a review, Dunkin’ Donuts has named BBDO Worldwide as its new creative agency of record. 20-year incumbent Hill Holliday declined to participate in the review.
Industry Update Week of April 2nd
Accounts
AB InBev is consolidating social media and creative duties for its Bud Light brand with Wieden+Kennedy. The agency’s New York office has handled creative for Bud Light since July of 2015, while Brooklyn-based Laundry Service formerly handled social media for the brand. AB InBev spent around $279 million on measured media for Bud Light in the U.S. last year.
Industry Update Week of March 19th
Accounts
Following a closed review initiated to cut costs, Johnson & Johnson, one of advertising’s biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. Omnicom’s dedicated agency will be comprised of talent from creative shops BBDO, DDB and Roberts & Langer. The new group will be led by Brian Nienhaus, who most recently led We Are Unlimited, Omnicom’s dedicated agency for McDonald’s. WPP’s dedicated group will pull talent and resources from JWT, digital shop VML, and Hogarth.
Industry Update Week(s) of March 5th & 12th
Accounts
Following a review, Campbell Soup Co. has selected Publicis Groupe to handle creative, and media, work for many of its most well known brands. The appointment marks the end of the relationship between BBDO and Campbell, which dates back to 1954. Campbell spent $321 million on measured media in the U.S. in 2016.