Accounts
Following a review, Groupon has selected TBWA\Chiat\Day New York as its creative agency of record. Groupon spent $395.7 million on marketing globally in 2018.
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Industry Update Week(s) of Dec 9th & 16th
Accounts
Following a review, Hawaiian Airlines has awarded lead creative duties to MullenLowe.
Industry Update Week(s) of Nov 25th & Dec 2nd
Accounts
Following a review, Diageo has hired Anomaly as its lead creative agency for the Bulleit brand.
Industry Update Week(s) of November 4th & 11th
Accounts
Little Caesars, a longtime client of Barton F. Graf, has selected McKinney as its new agency of record following a review. McKinney will run the account primarily out of its Durham and New York offices, with its Los Angeles office providing additional support. Little Caesars spent almost $208 million on marketing in 2018.
Industry Update Week(s) of October 21st & 28th
Industry Update Week(s) of October 7th & 14th
Accounts
Groupon has placed its creative account into review. Incumbent O’Keefe Reinhard & Paul is not defending the business. Groupon spent just under $52 million on measured media in the U.S. last year.
Industry Update Week(s) of September 23rd & 30th
Industry Update Week(s) of Sept 9th & 16th
Accounts
Following a review, McDonald’s has chosen Wieden & Kennedy, New York as its lead creative agency in the U.S. We Are Unlimited, the Chicago-based agency that DDB created to support McDonald’s, will continue to work on brand assignments.
Industry Update Week(s) of August 26th & Sept 2nd
Accounts
Humana has appointed MullenLowe as its new creative agency of record, replacing incumbent BBDO. MullenLowe’s Boston and New York offices will service the account.
Industry Update Week(s) of August 12th & 19th
Accounts
San Francisco-based food delivery service DoorDash has named The Martin Agency its first agency of record.