Accounts
JC Penney has parted ways with McGarryBowen and named New York-based Badger & Winters its new agency of record. JCP spent nearly $300 million on U.S. measured media in 2016.
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Industry Update Week(s) of Dec 11th & Dec 18th
Accounts
After 12 Years With BBDO, Lowe’s has launched a full creative agency review. In a significant break from the standard AOR approach, Lowe’s is looking for multiple shops to handle future campaigns. BBDO is participating in the review. Lowe’s spent approximately $400 million on measured media in the U.S. last year.
Industry Update Week(s) of November 20th & 27th
Accounts
Following a review, Hilton Worldwide has hired TBWA as its global creative agency partner. TBWA will work on global initiatives but Hilton will continue to work on specific brands with various agencies, including GSD&M and The Martin Agency. Hilton Worldwide spent about $82 million on measured media in 2016.
Industry Update Week(s) of November 6th & 13th
Accounts
Erich and Kallman has been named agency of record for New Belgium’s Fat Tire beer brand.
Industry Update Week(s) of October 23rd & 30th
Accounts
Following a review, Liberty Mutual has selected Goodby Silverstein & Partners as its new creative agency, ending its relationship with Havas Worldwide. The Boston-based insurer spent $337.1 million on measured media in the U.S. last year.
Industry Update Week(s) of October 2nd & 9th
Accounts
Following a review, mattress brand Serta has selected Leo Burnett as its lead creative agency. Incumbent agency Doner, which Serta named AOR in 1999, did not participate in the review. Serta spent over $35 million on measured media in the U.S. during the first quarter of 2017.
Industry Update Week(s) of September 18th & 25th
Accounts
Footwear brand Asics has selected Saatchi & Saatchi as its new global creative agency of record. Saatchi & Saatchi will handle the account out of its Los Angeles and Tokyo offices. Asics spent approximately $36.5 million on measured media in the U.S. in 2015.
Industry Update Week of September 11th
Accounts
Following a review, Airbnb has selected Wieden & Kennedy as its new global creative agency, replacing incumbent TBWA on the account. Wieden & Kennedy and DDB were the finalists in the pitch. Airbnb spent $30.4 million on measured media in the U.S. last year.
Industry Update Week(s) of August 21st & 28th
Accounts
Following a review, Macy’s has chosen BBDO New York as its new creative agency of record. The department store had previously been working with BBH on a project basis, and had a long-term contract with Figliulo & Partners. Macy’s spent $681 million on measured media in 2016.
Industry Update Week(s) of August 7th & 14th
Accounts
Following a review, Vroom, an online direct auto retailer has chosen Anomaly as its first ad agency of record.