Accounts
Following a review, BMW has appointed Cashmere, Los Angeles, as its multicultural U.S. agency lead.
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Industry Update Week(s) of October 22nd & 29th
Accounts
Following a review, McCormick & Co. has named Grey New York agency of record for its entire brand portfolio. Grey has also been awarded AOR duties on Frank’s RedHot which McCormick acquired in 2017.
Industry Update Week(s) of October 8th & 15th
Accounts
Concluding a global review launched in April, Ford has selected BBDO as its new global lead creative agency. Wieden + Kennedy was selected as an innovation partner. WPP’s dedicated Ford network GTB will remain part of Ford’s team and retain portions of the business, including multicultural and tier 2 dealer advertising. Ford spent more than $1.2 billion on measured marketing in the U.S last year, and its global spend is estimated at approximately $3 billion.
Industry Update Week(s) of September 24th & October 1st
Accounts
Amtrak has selected a group of WPP agencies as its new agency of record. The Amtrak Partnership will be led by Y&R and the remit includes digital shop Wunderman. Amtrak spent an estimated $6.6 million on measured media in 2017.
Industry Update Week(s) of September 10th & 17th
Accounts
As Volkswagen nears the end of its global agency review, the automaker has officially eliminated IPG and its lead agency, Deutsch from the final round, which takes place this week. Omnicom’s DDB already handles major portions of the VW business in Europe and Canada and is now thought be a frontrunner for the North American portion of the account.
Industry Update Week(s) of August 27th & September 3rd
Accounts
Ford Motor Company has awarded Wieden & Kennedy New York its upcoming Fall brand campaign. The larger global agency review is still ongoing. W&K is one of three shops pitching in that review, along with WPP’s Global Team Blue, the incumbent, and Omnicom’s BBDO. Ford spent $1.22 billion on measured media across its brand portfolio in the U.S. last year.
Industry Update Week(s) of July 30th & August 6th
Accounts
Following a review, Samsung has named Leo Burnett lead agency partner for its global visual display business. Samsung spends $750 million annually on measured media worldwide for its TV business. The incumbent, adam&eveDDB, participated in the review and will retain the U.S. QLED creative account.
Industry Update Week(s) of July 16th & 23rd
Accounts
Following a review, 72andSunny New York has been awarded lead creative duties on the Trojan condom brand.
Industry Update Week(s) of July 2nd & 9th
Accounts
Following a review, Ally Financial has selected Anomaly as its creative agency and appointed R/GA to handle digital duties.
Industry Update Week(s) of June 18th & 25th
Accounts
Following a review, Pizza Hut has selected GSD&M as its new creative agency of record. Pizza Hut parted ways with incumbent Droga5 earlier this year. The pizza chain spent $226.9 million on measured marketing in the U.S. in 2017.