Accounts
Kroger, the largest grocer in the United States and the second-largest retailer after Walmart, has named DDB New York its first-ever creative agency of record.
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Industry Update Week(s) of July 1st & 8th
Industry Update Week(s) of June 17th & 24th
Accounts
TGI Fridays has selected McCann to handle its U.S. creative advertising account. The account will be run out of McCann’s New York office.
Industry Update Week(s) of June 3rd & 10th
Accounts
Following a review, Wrangler has named Mother New York as its global creative agency of record. Wrangler spends about $40 million a year on measured media globally.
Industry Update Week(s) of May 20th & 27th
Accounts
Anomaly has won the global business for US-based online and betting firm The Stars Group, owner of the world’s biggest poker site PokerStars. The account will be handled out of New York and London with contributions from Anomaly’s other five offices.
Industry Update Week(s) of May 6th & 13th
Accounts
Sony has concluded a six-month review process and appointed adam&eveDDB as global lead creative agency for its Playstation brand. The account will be run out of both the London and New York offices.
Industry Update Week(s) of April 22nd & 29th
Accounts
Following a review, home security company ADT has named McCann as its lead strategic and creative agency. Last year, ADT spent roughly $80 million on measured media in the U.S.
Industry Update Week(s) of April 8th & 15th
Accounts
Diageo has re-consolidated its Johnnie Walker global creative account with Anomaly. Anomaly has been the brand’s U.S. agency since 2014.
Industry Update Week(s) of March 18th & 25th
Accounts
MullenLowe has been awarded the global creative account for Grey Goose, replacing incumbent BBDO. Publicis Sapient has been awarded the global digital and social business.
Industry Update Week(s) of March 4th & 11th
Accounts
Following a review, Boys & Girls Clubs of America has selected Atlanta-based Dagger as its new creative agency of record, following a review