Accounts
Following a review, Dunkin’ Donuts has named BBDO Worldwide as its new creative agency of record. 20-year incumbent Hill Holliday declined to participate in the review.
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Industry Update Week of April 2nd
Accounts
AB InBev is consolidating social media and creative duties for its Bud Light brand with Wieden+Kennedy. The agency’s New York office has handled creative for Bud Light since July of 2015, while Brooklyn-based Laundry Service formerly handled social media for the brand. AB InBev spent around $279 million on measured media for Bud Light in the U.S. last year.
Industry Update Week of March 19th
Accounts
Following a closed review initiated to cut costs, Johnson & Johnson, one of advertising’s biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. Omnicom’s dedicated agency will be comprised of talent from creative shops BBDO, DDB and Roberts & Langer. The new group will be led by Brian Nienhaus, who most recently led We Are Unlimited, Omnicom’s dedicated agency for McDonald’s. WPP’s dedicated group will pull talent and resources from JWT, digital shop VML, and Hogarth.
Industry Update Week(s) of March 5th & 12th
Accounts
Following a review, Campbell Soup Co. has selected Publicis Groupe to handle creative, and media, work for many of its most well known brands. The appointment marks the end of the relationship between BBDO and Campbell, which dates back to 1954. Campbell spent $321 million on measured media in the U.S. in 2016.
Industry Update Week of February 26th
Accounts
Following a review, Jägermeister has hired Firstborn as its digital agency of record.
Industry Update Week of Feb 19th
Accounts
Following a review, Panda Express has selected California-based Wolfgang as its new agency of record.
Industry Update Week(s) of Feb 5th & 12th
Accounts
Following a six-month review Mercedes-Benz has hired Publicis Groupe as its global agency network. The assignment will span around 40 markets worldwide. The holding company has created a new agency for the Mercedes business named Publicis Emil to be headquartered in Berlin. The remit does not affect the U.S. where Merkley & Partners remains agency of record.
Industry Update Week of January 29th
Industry Update January 2018
Accounts
JC Penney has parted ways with McGarryBowen and named New York-based Badger & Winters its new agency of record. JCP spent nearly $300 million on U.S. measured media in 2016.
Industry Update Week(s) of Dec 11th & Dec 18th
Accounts
After 12 Years With BBDO, Lowe’s has launched a full creative agency review. In a significant break from the standard AOR approach, Lowe’s is looking for multiple shops to handle future campaigns. BBDO is participating in the review. Lowe’s spent approximately $400 million on measured media in the U.S. last year.