News

Facebook Like Us

Industry Update Week(s) of Feb 5th & 12th

Accounts

Following a six-month review Mercedes-Benz has hired Publicis Groupe as its global agency network. The assignment will span around 40 markets worldwide. The holding company has created a new agency for the Mercedes business named Publicis Emil to be headquartered in Berlin. The remit does not affect the U.S. where Merkley & Partners remains agency of record.

Show More

Industry Update January 2018

Accounts

JC Penney has parted ways with McGarryBowen and named New York-based Badger & Winters its new agency of record. JCP spent nearly $300 million on U.S. measured media in 2016.

Show More

Industry Update Week(s) of Dec 11th & Dec 18th

Accounts

After 12 Years With BBDO, Lowe’s has launched a full creative agency review. In a significant break from the standard AOR approach, Lowe’s is looking for multiple shops to handle future campaigns. BBDO is participating in the review. Lowe’s spent approximately $400 million on measured media in the U.S. last year.

Show More

Industry Update Week(s) of November 20th & 27th

Accounts

Following a review, Hilton Worldwide has hired TBWA as its global creative agency partner. TBWA will work on global initiatives but Hilton will continue to work on specific brands with various agencies, including GSD&M and The Martin Agency. Hilton Worldwide spent about $82 million on measured media in 2016.

Show More

Industry Update Week(s) of October 23rd & 30th

Accounts

Following a review, Liberty Mutual has selected Goodby Silverstein & Partners as its new creative agency, ending its relationship with Havas Worldwide. The Boston-based insurer spent $337.1 million on measured media in the U.S. last year.

Show More

Industry Update Week(s) of October 2nd & 9th

Accounts

Following a review, mattress brand Serta has selected Leo Burnett as its lead creative agency. Incumbent agency Doner, which Serta named AOR in 1999, did not participate in the review. Serta spent over $35 million on measured media in the U.S. during the first quarter of 2017.

Show More

Industry Update Week(s) of September 18th & 25th

Accounts

Footwear brand Asics has selected Saatchi & Saatchi as its new global creative agency of record. Saatchi & Saatchi will handle the account out of its Los Angeles and Tokyo offices. Asics spent approximately $36.5 million on measured media in the U.S. in 2015.

Show More