Industry Update January 2021


Mischief @ No Fixed Address was awarded agency of record duties for plant-based Alpha Foods, liquid hand soap Gelo, and wearable tech Oura.

Following a review, Bed Bath & Beyond tapped MUH-TAY-ZIK / HOF-FER as lead brand agency.

Droga5 was named global creative agency of record for Sean “Diddy” Combs’ brand empire, Combs Enterprises. The shop will handle the account from London and New York.

Visa ended its partnership with BBDO and awarded lead creative duties to Wieden+Kennedy.

Kraft Heinz appointed Johannes Leonardo lead creative agency for Oscar Mayer, Kraft macaroni and cheese and Kraft Singles.

Domino’s Pizza moved its creative account to Work In Progress from longtime agency partner CPB.

Droga5 was named Petco’s agency of record.

Several months after parting with Leo Burnett, Allstate awarded lead creative duties to Droga5.

Following a review, Heineken USA hired Sid Lee as new agency partner on its Dos Equis brand, replacing incumbent Droga5.

Coca-Cola Co. has announced a global agency review for its roughly 400 brands.

Agency Creative/ Producers

Keith Cartwright launched a new WPP-backed shop bearing his name, Cartwright. Andrew Loevenguth, former head of broadcast production at Anomaly, joined as head of integrated production.

Zamile Vilakazi joined 22squared Atlanta as SVP/head of production. Vilakazi was most recently head of production at Arnold Worldwide.

WPP appointed Rob Reilly as its global chief creative officer. Reilly is currently global creative chairman of McCann Worldgroup. He will join WPP in May.

Bianca Guimaraes and Kevin Mulroy joined Greg Hahn‘s Mischief @ No Fixed Address as executive creative directors. Guimaraes and Mulroy both joined from BBDO New York where they served as senior-VPs, creative directors.

McCann New York co-chief creative officers Sean Bryan and Tom Murphy were elevated to co-chief creative officers of North America, replacing Eric Silver who has departed the agency.

72andSunny promoted Matt Murphy and Carlo Cavallone to the roles of chief creative officers.

Hill Holliday has named Icaro Doria chief creative officer. Doria was most recently global CCO at Havas Health.

CPB appointed Jorge Calleja chief creative officer. Calleja joins from Activision Blizzard where he serves as VP of marketing and executive creative director of esports.

The Martin Agency chief creative officer Karen Costello returned to Deutsch L.A. to step into the role as chief creative officer.

Following Costello’s departure, Martin named Danny Robinson as its new chief creative. Robinson was made Martin’s first chief client officer in 2018.

Rafael Rizuto was named chief creative officer at BBH New York, replacing Gerard Caputo, who moved to Wieden+Kennedy New York as creative director. Rizuto was one of the founders of San Francisco-based agency TBD.

Following the departure of its chief creative officer Harry Bernstein, Havas New York hired Dan Lucey in the same role. Lucey was executive creative director at Joan, where he was replaced by Lauren Costa.

David&Goliath has appointed Blake Winfree to serve as its chief of social impact and promoted Ben Purcell to chief creative officer.

Perry Fair has been named to the brand new role of EVP, global ECD, director of entertainment, for McCann New York.

MRM McCann has named Harsh Kapadia EVP, chief creative officer. Kapadia was most recently executive creative director at VMLY&R New York.

Detroit-based Doner has appointed Julio Desir as SVP, group creative director.

Thiago Gripp and Suzanne Sherwood have joined Cartwright as creative directors.


Park Pictures has signed director J.M. “Jason” Harper for commercial representation in the U.S. and U.K.

Nina Meredith joined the roster at Rattling Stick.

‘Sound of Metal’ director Darius Marder joined the roster at Caviar for commercial representation.

Imposter signed director Lainey Richardson.

Romain Chassaing has joined the roster at Caviar.

Directors Justin Polk and Mel Jones, together with producer/entrepreneur Stephen ‘Dr’ Love, launched Invisible Collective.

Farm League has signed director Phillip Montgomery.

RSA Films has signed director John S. Park.

Tinygiant has added photographer and director Aleksandra Kingo to its roster.

Greenpoint Pictures has added directorial duo tomboy (Jesse Heath and Nikki Grattan) to its roster.

Michael Haussman has joined the roster at Vandal.

Object & Animal has signed director Jessy Moussallem.

Bradford Young joined the roster at Serial Pictures.

Jeff Baron, Greg Panteix, Fred Fiore and Nicolas Winding Refn launched production company Lifeboat with bases of operation in Paris and Los Angeles.


Work Editorial has added editing due Kid Sister (Niles Howard & Emilie Aubry) to its U.S. and U.K. rosters.

VFX artist Ruben Vandebroek joined Preymaker.

Editor Paul Hardcastle has joined the roster at Rock Paper Scissors


Creative collective Saturday Morning has added five new members to its board. Joining founders Keith Cartwright, Geoff Edwards, Jayanta Jenkins and Kwame Taylor-Hayford, are David Banner, Marta Cunningham, Gary Grant, Amber Guild, and Talitha Watkins.