Industry Update March 2021


Following a review, Pernod Ricard has awarded global creative duties on its Absolut vodka brand to Ogilvy. The appointment comes on the heels of Pernod Ricard sending U.S. lead creative duties for its tequila and mezcal brands to Ogilvy as well.

Foster Farms named Erich & Kallman as its agency of record.

Nissan-owned Infiniti has selected Publicis Groupe to handle global creative duties, replacing incumbent CPB on the account. The holding company is expected to create a dedicated cross-disciplinary team for the luxury auto brand. Infiniti spent $107 million in measured media in the U.S. in 2019.

WorkInProgress has been named creative agency of record for Mike’s Hard Lemonade brands.

Cracker Barrel Old Country Store has appointed Dentsu as its creative agency of record.

San Francisco-based Eleven has been awarded agency of record status for Proximo Spirits-owned Kraken rum.

Skyy Vodka has tapped Mono to be its first global agency of record as the spirits brand prepares to relaunch later this year.

AdColor has appointed Droga5 its agency of record.

Following a review, Sam’s Club has named VMLY&R as its first agency of record.

Following a review, Emblem Health has appointed VMLY&R as agency of record.

Coppertone has appointed Huge as its creative agency of record.

Molson Coors has tapped Droga5 to handle Topo Chico Hard Seltzer, the new alcoholic version of the sparkling water brand.

Following a review, Terminix has selected The Martin Agency as its new agency partner.

Zippo has appointed Ogilvy as its global creative partner. The account will be led out of Ogilvy’s New York office.

Agency Creative/ Producers

Dave Rolfe has been appointed to the new role of global head of production, WPP and Hogarth. Rolfe was most recently head of production for global business marketing at Facebook, and prior to that he was global EVP, director of integrated production at BBDO. Rolfe will be based in Hogarth Worldwide, WPP’s creative production arm.

Leslie Sims has joined Deloitte Digital as chief creative officer. Sims was most recently chief creative officer at Ogilvy.

Translation has hired Alison Hill as head of production. Hill joins after 15 years at Wieden+Kennedy New York.

DDB New York has promoted Teri Altman to head of production.

Fallon has promoted Nikki Baker and Leslie Shaffer to co-chief creative officers overseeing the Minneapolis and New York offices.

WorkInProgress has promoted Molly Schaaf to director of video production.

Ogilvy has appointed Lisa Bright as chief creative officer of its California operations.

Bianca Cochran has joined Wieden+Kennedy New York as staff senior producer

Isabella Lebovitz has joined Anomaly LA as senior integrated producer.

Emma Eriksson has joined Forsman & Bodenfors New York as the co-head of creative. Eriksson will share head creative duties with Matt Creamer.

Andre G. Gray has joined Grey New York as an executive creative director.

R/GA has promoted Erin Lynch and Shannon Washington to SVPs, executive creative directors.

The Community has appointed Kash Sree as executive creative director. Sree will lead the agency’s Verizon partnership.

David&Goliath has promoted Lixaida Lorenzo and Frauke Tiemann to executive creative directors, and hired Michael Molinaro as group creative director and design director.

Weber Shandwick has appointed Ciro Sarmiento as its first-ever New York chief creative officer. Sarmiento will be moving from Dallas-based multicultural agency Dieste, where he served in the same role for more than seven years.

Alma has named Christian Liu executive creative director. Liu was most recently a creative director at McGarryBowen Chicago.

BBDO Minneapolis has hired Sue Batterton as its executive creative director. Batterson was previously creative group head at The Richards Group.

O’Keefe Reinhard & Paul has hired Elena Robinson as its head of production.

Preacher has promoted Kellyn Blount and Greg Hunter to executive creative directors.

Translation has added four new creative leads: Matt Herr joins as a creative lead overseeing the State Farm account, Ray Smiling joins as a creative lead on the Beats by Dre account. He will partner with Castro Desroches, who also moves into a creative lead role. Former McCann creatives Alex Little and Karsten Jurkschat have joined as creative leads on the AT&T account.


Little Minx has added director Amandla Baraka to its roster.

The Directors Bureau has added director Julian Acosta to its roster.

Director Adraint Bereal has signed with Epoch Films.

Director Lindsay Daniels has joined the roster of FANCY Content.

Directing duo Christian & Patrick has signed with Sweetshop.

Director Adrian De Sa Garces has joined the roster at Eleanor.

Pulse Films has signed director Sam Walker.

PRETTYBIRD has signed Salomon Ligthelm.

Believe Media has added director Hoj Jomehri to its roster.

Superdoom has signed director Heidi Berg.

Voyager has signed director Brent Foster.

Tinygiant has added Alison Roberto to its roster.

Director Foley Ellis Ibidapo has joined the roster of The Collective @ LAIR.

The Cortez Brothers has added three directors to its roster: Cassiano Prado, Jerome Kruin and Michal Sabliński.

Mss ng p eces has added director Tobias Nathan to its roster.

ArtClass has signed director/writer Ryan Ebner.

Chan C. Smith has signed with Tessa Films.

Great Guns has added directors Melody Maker and Suzanne Kim to its roster.

Swedish director Clara Tägtström has joined RSA Films

Superprime has added Caroline Koning to its roster.

CoMPANY Films has signed directing duo Arni + Kinski.

The directorial duo of Haein Kim and Paul Rhodes has joined the roster at Nexus Studios.


WORK has promoted Theo Mercado, Trevor Myers, Leah Turner and Jamie Hodgson to editor.

Editor Matt Badger has joined the roster at Whitehouse Post New York.

NY-based editor Kate Owen has joined The Den Editorial as editor/partner.

LVLY has added Canadian editor Izzy Ehrlich to their roster.

Anastasia Von Rahl has been promoted to managing director in The Mill’s Los Angeles office.


Shaquille O’Neal has joined forces with former chief creative officer of Momentum Worldwide, Omid Farhang, to create Majority, an independent, creative marketing agency based in Atlanta.