Industry Update April 2021


Following a review, Denny’s has named Anomaly its new creative agency, replacing incumbent EP+Co. on the business.

Facebook is reviewing the shops working with its in-house agency Creative X, and has selected Johannes Leonardo to lead creative on Instagram. Ogilvy, the brand’s lead external creative agency since 2019, is no longer working on Instagram, but remains in Facebook’s overall creative mix.

MassMutual has named Grey as its new creative agency of record.

Great Wolf Resorts has appointed Erich and Kallman as its creative agency of record.

After a yearlong review, the U.S. Navy has awarded a second consecutive five-year contract to VMLY&R. The business will be led by VMLY&R’s Memphis office, which was initially created to focus solely on the Navy account.

Following a review, The Home Depot has named BBDO its new agency of record.

Champion Petfoods has appointed TDA Boulder as agency of record.

Agency Creative/ Producers

Havas New York has hired Melissa Tifrere as head of integrated production. Most recently Tifrere served as an independent executive producer leading productions for such shops as BBDO, JOAN, Translation and 72andSunny.

Marcelo Ramirez and Bharat Kumar have joined Havas New York as executive creative directors from Johannes Leonardo.

Rondell Wescott has been hired as executive producer at Translation.

Dean Paradise and Bruno Mazzotti have joined GUT Miami as creative directors. They were most recently creative directors at FCB Chicago.

TBWA\Media Arts Lab has hired Pedro Prado to serve as executive creative director, Miami. Prado joins from Leo Burnett Brazil where he was creative executive VP.

Humberto Fernandez has joined FCB Health New York as group creative director.

BBDO San Francisco has hired Thiago Cruz as CCO.

Sid Lee has added Christina de la Cruz, Eric Molina, Juan Davila Morris, and Francisco Rojas as creative directors in its L.A. office.

Grey has appointed Tim Jones as CCO of its pharma business. Jones joins from McCann Health New York.


Ian Falvey has joined Imposter as head of production.

Loveboat has signed director Sean Frank.

Girl Culture Films has added photographer and director Peggy Sirota to its roster.

Augustus Punch (Diesel and Alexandra) has joined the roster at The Directors Bureau.

Saturday Night Live directors Hannah Levy and Adriana Robles have signed with Tool of North America.

Durable Goods has signed director Katharina Baron.

Stept Studios has added Brazilian director Camila Cornelsen to its roster.

Hey Wonderful has added director and photographer Ada Bligaard Søby to its roster.

Little Minx has signed director and photographer Khalik Allah.

Knucklehead has signed directors Kyle Thrash and Daniele Anastasion to their U.S. roster.

Eleanor has added directors Kelsey Taylor and Kate Cox to its roster.

Superprime has signed director Spencer Creigh.

Logan Industry has signed Tibor Glage.

JOJX has added director Per-Hampus to its diverse and growing roster.

Interrogate has signed director Uncle Friendly (Rhett Wade-Ferrell).

O Positive has signed Miranda Haymon.

Pulse Films has signed Paris-based directing duo Julien & Quentin for representation in the U.S. and U.K.

Industry veterans David Mitchell and Tomer DeVito have founded production company Wild Gift.

Nick Enriquez has joined the roster at Bunker.

Nicholas Lam has joined the roster at Hound Content.

ArtClass has signed director Shaun Collings.

Cutter Productions has signed director Nika Offenbach.

Ammolite has added Dana Trippe and JIHYE to its roster.

RadicalMedia has signed director Jonny Mass.

Kyler and Kody McCormick have joined the roster at STORY.

Toronto-based FELA has launched in the U.S. with a roster including co-founder Director X ,and Karena Evans.

Sibling Rivalry has hired Darren Foldes as managing director and West Coast executive producer.

1stAveMachine has added Kate Hitchings as executive producer.


Editor Freddie Smith has joined the roster at Work Editorial for representation in the U.S. and the U.K.

Consulate has promoted Chinwe Chong to editor.

Farid Ghanbari has joined MPC New York as an art director and motion designer.

Editor Autumn Dea has joined the roster at Whitehouse Post LA.

Editor Brandon Porter has joined Nomad as partner.

Ryan Curtis has joined The Den as executive producer.

Rick Lawley has joined the roster at Union Editorial.

Trevor Undi has joined the roster at Consulate as editor in their New York office.