Industry Update July 2021


Following a review, Shutterfly has appointed Mischief @ No Fixed Address as agency-of-record for its namesake brand.

The Truth Initiative has named Mojo Supermarket its new creative partner, replacing incumbent 72andSunny.

Following a review, ticket platform SeatGeek has named Fig agency-of-record.

The customer relationship management platform HubSpot has chosen 72andSunny New York as its first global creative agency partner.

Groupon has appointed FCB global creative partner.

Volkswagen has appointed the Community as U.S. Hispanic agency of record.

Cox Communications has appointed Arnold as its lead brand agency. Incumbent 180LA will continue working with the client as part of its agency roster.

Following a lengthy review, R&R Partners has retained most of the creative duties on the Las Vegas tourism account, and Grey has been named the social brand agency partner.

Interactive home fitness brand Mirror has appointed Known its first agency-of-record.

Mekanism has been awarded agency-of-record status for Quaker brands, Weber Grills, Betway, and GoodRX.

Blockchain non-profit Tezos Foundation has appointed Huge as its agency-of-record.

Following a review, Edible (formerly Edible Arrangements) has selected Tombras as its creative agency partner.

Hydrow, an at-home connected exercise rower, has named Mojo Supermarket as the lead creative agency of record.

Young Laramore has won creative duties for financial services platform Gainbridge, consumer goods brand Rust-Oleum, consumer electronics brand Sound United and Bit-O-Honey candy.

Global health technology leader Philips has selected Omnicom Group as its global integrated agency partner. Philips will work with a team assembled from a number of Omnicom shops led by TBWA for creative.

Agency Creative/ Producers

Mother London executive creative directors Ana and Hermeti Balarin have joined Wieden+Kennedy Portland in the same role.

Johannes Leonardo has hired Julia Neumann as chief creative officer. Neumann was most recently executive creative director at TBWA\Chiat\Day NY. With Neumann’s appointment, Johannes Leonardo co-founders Jan Jacobs and Leo Premutico will become creative chairs of the agency.

McCann Worldgroup has promoted Nathy Aviram to the newly created role of chief production officer for creative production unit Craft North America, in addition to retaining responsibilities as McCann North America chief production officer. Aaron Kovan is rejoining McCann to take on Aviram’s former role as McCann New York chief production officer.

BBDO New York has promoted Alex Gianni to EVP, Director of Content Production.

Della Mathew has joined 22Squared as executive creative director. Mathew joins from Ogilvy New York where she led creative on IKEA USA and Citizens Bank.

Jessica Coccaro has been promoted to VP/Group Executive Producer at BBDO New York.

VMLY&R has elevated Bobby Jacques, Mathieu Shrontz, and Salima Millott to Group Executive Producers in the New York office. Jacques will continue to run Dell Technologies among other accounts, while Shrontz will oversee Intel, and Millott will serve as lead on the agency’s healthcare brands.

Mel Senecal has joined Mojo Supermarket as Director of Integrated Production. Senecal was most recently executive producer at McCann.

Ogilvy has named Liz Taylor as its global chief creative officer.

Havas Health & You has named Doner’s Eric Weisberg global chief creative officer.

Butler, Shine, Stern and Partners has hired Robyn Tenenbaum as creative director.

The Richards Group has named Sue Batterton its first-ever chief creative officer.

DDB North American chief creative officer Britt Nolan has rejoined Leo Burnett as chief creative officer and president of the Chicago office.

Diane Jackson has joined Facebook’s global business marketing team as its director, global head of production. Jackson had been with DDB Chicago for 14 years, most recently as chief production officer.

The&Partnership has named Hannah Fishman its chief creative officer for North America.

Ramiro Raposo has joined the Community Miami as VP/executive creative director .

Publicis Groupe has appointed Sergio Lopez to the newly created position of EVP, global head of production.

Hill Holiday has promoted David Leonardi to chief creative officer of its health care practice, Hill Holliday Health.

Omelet has promoted Chelsea O’Brien to group creative director,

Trade School has appointed Matt Silliman as its first head of production.

Momentum Worldwide has appointed James Robinson chief creative officer, and Patrick Bennett as executive creative director.

Vice Media Group has acquired and merged creative consultancy PLTFRMR with its creative agency Virtue, naming Chris Garbutt Co-President, Virtue and CCO Vice Media Group.


Director Jon M. Chu has joined the roster at Superprime.

The Corner Shop has added Transparent creator Joey Soloway to its roster.

Rakish has signed creative duo TWIN (brothers Jonathan and Josh Baker).

Director Nolan Goff has signed with CoMPANY Films.

Honor Society has signed director and writer Jazeel Gayle.

Vikram Gandhi has joined the roster at Bullitt.

Sweetshop has signed director Michael Downing for representation in the U.S.

Valiant Pictures has added director and DP Danny Corey to its roster.

B-Reel Films has signed director Daniel Brown.

Where The Buffalo Roam (WTBR) has signed director Azsa West.

Voyager has added director Christopher Nataanii Cegielski to its roster.

Threaded Pictures has added director Josh Blaylock to its roster.

Vanessa Black has joined the roster at Picture North.

BODEGA has signed directing duo Bright Black (Austin Rhodes and Ivan Landau).

Bryan Fogel has joined the roster of Hungry Man.

Doron Max Hagay has joined The Directors Bureau.

B-Reel Films has added director and photographer Devyn Galindo to its roster.

Filipina filmmaker and actress Isabel Sandoval has joined Black Dog Films for U.S./U.K. representation.

Director Amber Park has signed with Believe Media.

Director Matt Ogens has joined bicoastal production studio m ss ng p eces

Seed Media Arts has signed Kali Bailey.

Courtney Hoffman has joined the roster at RadicalMedia.

UNIT9 has added director and photographer Brit Phelan to its roster.

Director Michael Haussman has joined the Slash Dynamic roster for U.S. commercials.

ArtClass has signed directing team Jams x Bash (Jamaal Parham and Bashan Aquart).

HELO has signed Bobbi Rich.

Los York has signed director, DP and visual artist Julia Pitch.

Director Walt Becker has joined the roster at Bullitt


Peter Wiedensmith and Tommy Harden are leaving W+K’s in-house shop Joint to launch their own Academy.