Industry Update Sept 2021


After parting ways with longtime agency partner Grey Group in June, TJ Maxx has named MullenLowe, Boston as its new creative agency of record.

Joan Creative has been named Proactiv’s agency of record.

Ogilvy has been named creative agency of record for the New York Philharmonic.

The Museum of Modern Art has named Fig as its first agency of record.

Following a review, Planet Fitness has selected Team Lift, a bespoke unit within Publicis Groupe, as its agency of record.

Land O’Lakes has named Battery its new agency of record.

White Claw has moved its creative account from Rothco to VCCP.

Constellation Brands has put its Modelo Especial beer brand into creative agency review.

The University of Massachusetts Boston has tapped Joan as its agency of record.

FanDuel has hired Wieden+Kennedy New York as its lead creative agency.

Dunkin’ has put its creative account into review. Incumbent BBDO Worldwide is participating in the review.

Wrangler has appointed Yard NYC its creative partner.

DraftKings has awarded VaynerMedia creative duties on its social media account. The shop will work with DraftKings’ in-house agency.

William Grant & Sons-owned whisky maker, Monkey Shoulder, has selected Fallon as global and U.S. creative agency of record.

TD Bank Group has consolidated its creative account between WPP Group’s Ogilvy and David.

Agency Creative/ Producers

Dentsu has hired Ed Zazzera as head of production for the company’s U.S. Creative Services line. The former production lead for BBH and DDB joins dentsu Creative from McCann Health.

Tombras has hired Chad Hopenwasser as its first chief production officer. Hopenwasser will be based in Tombras’ New York office.

Lightning Orchard has hired Jenn Pennington as head of production. Pennington was most recently executive producer at Anomaly.

Chance Bassett has joined BBDO NY as a group executive producer. Bassett was most recently executive producer at McCann.

Mat Bisher has joined DDB New York as chief creative officer. Bisher joins from McCann, where he was most recently EVP/executive creative director.

Brenda Fell has been promoted to head of production at DAVID Miami.

Arts & Letters has hired Nick Kaplan as executive creative director. Kaplan joins from Grey where he was ecd on Volvo, Gillette and McCormick’s.

Sara Worthington and Armando Flores have joined Grey New York as executive creative directors. They were most recently group creative directors at McCann New York.

Jordan Doucette has been appointed chief creative officer of FCB West. Doucette was most recently president and partner of Toronto agency No Fixed Address.

Adam Lock has joined 180 NY as executive creative director. Lock was most recently SVP, group creative director at VaynerMedia.

GUT has hired the executive creative director team of Ariel Abramovici and Bruno Acanfora. The pair join from TBWA\Chiat\Day LA where they served as global creative directors.

Danny Alvarez has joined GUT as executive creative director.

Laura Fegley has joined BBDO Minneapolis as chief creative officer.

Doner has hired Justin Bilicki as EVP, executive creative director.

TBWA\Chiat\Day Los Angeles has promoted Kirsten Rutherford to executive creative director.

Giant Spoon has promoted Ian Grody to the agency’s first-ever exececutive creative director.

MullenLowe U.S. has named Ricard Valero executive creative director to lead the creative at MullenLowe New York. Valero joins from TBWA\Chiat\Day New York, where he was executive creative director.


Park Pictures has signed South African director Jabu Nadia Newman for representation in the UK and the US.

Pulse Films has signed director Asif Kapadia to its commercials roster.

Director DA Yirgou has joined the roster at Epoch Films.

Director Zach Braff and executive producer Chris Karabas have joined Accomplice Media.

Skunk has signed director Anthony Caronna.

Ruffian has signed director Dave Ma for U.S. representation.

Fernando Livschitz has joined the roster at Logan Industry.

Sibling Films has added Jeff Bitsack to its roster.

Stept Studios has signed Italian filmmaker Gianluigi Carella.

Florence has added director Will Niava to its roster.

Rhys Ernst has joined the roster at Radical Media.

Smuggler has signed Aoife McArdle for commercial representation.

m ss ng p eces has added directors Adrian Yu, Nicolas Heller, and Jason Zada to its roster.

Ashkan Memarian has joined the roster at Sibling Films.

Superprime has added Rodrigo Valdes to its roster.

Coke Daniels has joined the roster at Bullitt.

Greenpoint Pictures has added Ewurakua Dawson-Amoah to its roster.

ArtClass has signed director Anthony Pellino.

Tomorrow has signed director Andrew Donoho.

Girl Culture Films has signed director and visual artist Juliana Curi.

Stink Films has signed director Josh Ruben for U.S. representation.

Eva Doležalová signs with RSA Films and Black Dog Films.

Simon Pegg has joined the roster at RSA Films for global representation.

B-Reel has signed Swedish director Stina Lütz.

Kacper Larski has joined the roster at Eleanor.

Sweet Rickey has signed director Zanah Thirus.

Stept has added director Andrew De Zen to its roster.

Los York has added directing collective Artemis (Ari Bre Bre and Tamara Santos) to its roster.


Moving Picture Company (MPC) has added creative director Matt Pascuzzi to its executive leadership team.

Work Edit has promoted Erica Thompson and Marlo Baird to Managing Directors/Executive Producers in the New York and L.A. office respectively.

Kyle Brown has returned to Arcade Edit as a partner after a three-year stint at Exile.

Editor Beth Roberts has joined the roster at Nomad.


David Droga has succeeded Brian Whipple as the chief executive officer of Accenture Interactive while also retaining the role of creative chairman.

Publicis Groupe’s BBH is uniting its New York and Los Angeles offices, along with BBH Entertainment, into a single unit called BBH USA, under chief creative officer Rafael Rizuto.