Industry Update Jan 2022


Dunkin’ named Anomaly as its creative agency of record at the end of 2021, moving the account from incumbent BBDO.

Mojo Supermarket was awarded creative duties for online sneaker reseller StockX.

Following a review, CVS Health has appointed Publicis Groupe its creative agency in the U.S. The business was formerly with BBDO.

Online wedding company Zola has named Arts & Letters its first lead creative agency.

Joan Creative has been appointed lead global agency for S&P Global.

Reckitt has brought on VaynerMedia to handle creative duties for its Durex brand in the U.S.

American Airlines has named Walton Isaacson as its multicultural agency of record. Crispin Porter + Bogusky remains agency of record for general market work.

The Auto Club Group has selected Digitas as its integrated lead agency.

IHOP has put its creative account into review. Incumbent Droga5 is not defending.

Following a review, floor cleaning brand Bissell Homecare has picked McCann Worldgroup as its creative agency of record.

Valvoline has appointed Hill Holliday as its agency of record.

Modelo has hired Grey as its agency of record.

Hummus brand Sabra has named The Martin Agencyas its lead creative agency.

Jack in the Box is putting its creative account in review. David & Goliath, agency of record since 2015, will defend the business.

Agency Creative/ Producers

Anomaly has hired Dan Blaney as head of production.

Melatan Riden has joined Deutsch New York as EVP, head of art and design.

Miriam Franklin has joined Deutsch New York as EVP, head of integrated production.

TBWA\Chiat\Day New York has named Amy Ferguson as its chief creative officer.

Wieden+Kennedy Portland has hired Orlee Tatarka as head of production. Tatarka was most recently director of integrated production and a senior partner at Carmichael Lynch.

Accenture Interactive has hired Neil Heymann as the company’s first-ever global chief creative officer. The appointment reunites Heymann with David Droga, now Accenture Interactive CEO and Creative Chairman. Heymann joins Accenture a little more than nine months after he left Droga5 to co-found Publicis Groupe’s Le Truc.

Fig has hired Leila Seghrouchini Gage as executive director, production; Omid Amidi as executive creative director; Justin Walsh as executive design director; and Benton Roman as group executive producer.

FCB has appointed Danilo Boer as global creative partner. Boer was most recently co-chief creative officer at Ogilvy new York.

Shayne Millington and Pierre Lipton have been promoted to co-chief creative officers at McCann New York.

McCann also promoted Caprice Yu and Cristina Rodriguez Reina to global executive creative directors, leading the Mastercard and Microsoft accounts, respectively, out of New York.

Arts & Letters has hired Adrienne Daniel as executive producer, reporting directly to Temma Shoaf, director of production. Daniel joins Arts & Letters from The Martin Agency.

Rodrigo Jatene has joined DDB Chicago as its chief creative officer.

Mojo Supermarket has named Tasha Cronin head of production. Cronin joins from Droga5.

Minneapolis-based Periscope has hired Mike Caguin as its new chief creative officer.

BBDO Health has named Jon Chapman its first-ever chief creative officer.

Camp + King has promoted Garrett DeLorm to director of production.

Abe Baginsky has joined Joan Creative as executive creative director.

Eric Cruz has joined DDB San Francisco as executive creative director.

Omelet has hired Zey Taslica as its head of production. Taslica was most recently executive producer at 72andSunny.

22squared has hired Doreen Fox as VP, group creative director. Fox is a 22-year Ogilvy veteran where she most recently served as creative director.

Grey Group Global Health & Wellness has hired Laura Potucek and Guy Mannshardt Bricio as group creative directors.

Grey has promoted John Patroulis to global creative chairman and president, creative business; Javier Campopiano has been upped to worldwide chief creative officer of Grey and appointed creative leader of WPP’s global Coca-Cola account.

Colleen DeCourcy, Wieden+Kennedy chief creative officer and president, is retiring.

Adam Hessel has been appointed chief creative officer of Ogilvy Health.

Wongdoody has hired Grace Francis to serve in the newly created role of global chief creative and design officer.


Nisha Ganatra has joined the roster at Prettybird.

Director Vincent René-Lortie has joined The Corner Shop for representation in the U.S.

Natasha Lyonne has joined The Directors Bureau.

Bunker has signed director Craig Zobel.

Interrogate has signed Tom Brown.

Psyop has added directing duo Vallée Duhamel (Julien Vallée and Eve Duhamel) to its roster for U.S. representation.

Raucous Content has signed Russell Brownley for U.S. representation.

Little Minx has signed director/photographer Carlos “Kaito” Araujo.

Loveboat has added Australian filmmaker Patrick Hughes to its roster.

Bryght Young Things has signed director Jonatán López for U.S. representation.

Eleanor has signed director Dawit N.M.

Moxie Pictures has added directors Peter Harton and Marcus Svanberg to its roster.

Los York has added directors Gabriel Novis amd Matt Vega to its roster.

Stept Studios has signed Courtney Sofiah Yates.

Reverie has signed director Walter Thompson-Hernández for representation in the U.S.

Director Andzej Gavriss has joined the roster at Stink.

Wondros Collective has added director Jeffrey DeChausse to its roster.

Florence has added sportscar, a visual art trio based in Los Angeles, to its roster.

Cadence Films has signed director Wim Wenders to its roster.

Director Chris Muir has joined the roster at Eleanor.

Sibling Rivalry Films has added director Benjamin Nicolas to its roster.

Great Guns has signed documentary director Jesse Vile.

Gravy Films has added directorial duo Trent and Marlena Jaklitsch to its roster for U.S. representation.

Animation director Renaud Lavency has joined the directorial roster at Hornet.

Stink Films has added director Camila Zapiola to its roster.

ArtClass has signed director Roxana Baldovin.

Durable Goods has signed director/cinematographer Adriano Falconi.

Fela has signed director Jackson Tisi.

Director Peyton Wilson has joined the roster at Tomorrow.

Colleen Butler has joined Territory Studio as an executive producer in San Francisco.

Matt Zion-Basile has been promoted to executive producer at Supply&Demand

Director Angie Bird has joined the roster at Curfew.


Technicolor Creative Studios has announced the incorporation of award-winning VFX studio MPC Advertising into sister brand The Mill to create one global studio network under The Mill moniker.

Untold Studios in London is opening a U.S. office under the aegis of newly hired partners/executive producers Jo Arghiris and Christina Roldan.

Framestore has hired Victoria Osborn as creative director/VFX supervisor and Brian Drucker as creative director, design.

Editors Tania Mesta and Val Thrasher have joined the roster at The Den.

Greg Scruton has rejoined Arcade Edit as editor/partner. Scruton returns to Arcade from Cabin.

Cabin Editing Company has hired Sari Resnick as head of production; and editors Alvaro del Val, Carla Luffe, Nina Sacharow, Dylan Edwards, and Matt Schaff have joined the roster.

Preymaker has added Rune Holst Månsson, Greg Cutler and Hassan Taimur to its creative team.

Cutters has promoted Magdalena Hernández to editor.


Ringan gold darker credit