Industry Update September 2022


Following a review begun in June, Anomaly has been appointed creative agency of record for Anheuser-Busch InBev’s Bud Light beer. The Martin Agency has won creative duties on line extensions including Bud Light Seltzer and zero-calorie Bud Light Next.

After less than a year, Planet Fitness is moving its business away from the Publicis Groupe-created bespoke unit and back to Barkley as its agency of record.

Crocs has named Digitas as its global creative agency of record.

Anytime Fitness has appointed Mischief @ No Fixed Address as its first creative agency of record.

Topgolf has selected Anomaly as its creative agency of record.

Distiller Pernod Ricard USA has named Tombras creative agency of record for its Chivas Regal brand in the U.S.

Tourism organization Meet Minneapolis has appointed Periscope as its creative agency of record.

Legoland Resorts of North America has named Cornett its first creative agency of record.

Zambezi has won global creative duties on Under Armour.

Chamberlain Group (the corporate parent company to LiftMaster, Chamberlain, Merlin, and Grifco) has chosen Droga5 as its agency of record.

Agency Creative/ Producers

Wunderman Thompson has named Tom Murphy new North America creative chief. Murphy was most recently North America co-chief creative officer at McCann.

Ogilvy has appointed Matthew Curry global executive creative director for IBM. Curry joins from McCann New York, where he served as EVP/deputy chief creative officer, overseeing the Verizon account. Curry will oversee EightBar, WPP’s dedicated IBM team.

Patty Brebner has joined Portland-based Opinionated as director of production.

Erica Roberts has been appointed chief creative officer at BBH USA. Roberts most recently served as CCO of Publicis NY.

Ogilvy has appointed Guillermo Vega global creative network lead on its Coca-Cola account. Vega will be based in New York and will also join the leadership team of OpenX from WPP, the company’s bespoke new offering created for The Coca-Cola Company earlier this year. Vega was most recently chief creative officer for Saatchi & Saatchi London.

Rafael Rizuto has been named chief creative officer of Dentsu Creative in the U.S. and Hispanic Latam. Rizuto was most recently chief creative officer at BBH USA.

Wieden+Kennedy New York has hired Scott Dungate as chief creative officer, replacing Karl Lieberman (now global chief creative officer) in the role. Dungate previously ran creative at W+K Tokyo.

VMLY&R has hired Ryan McManus as chief creative officer, North America, on Ford; and Conan Wang as executive creative director on Ford. McManus and Wang report into Jason Xenopoulos, global chief creative officer on the Ford business.

Deutsch LA chief creative officer Karen Costello is stepping up to the post of creative chair following the retirement of Pete Favat last month. Executive creative directors Ryan Lehr and Matt Ian have been promoted to co-chief creative officers.

Ciro Sarmiento has joined Saatchi & Saatchi New York as executive creative director on Tide.

Dentsu Creative has appointed Pedro Pérez as the chief creative officer of its Chicago office. Pérez was most recently co-chief creative officer of Energy BBDO.


Director Iqbal Ahmed has joined the roster at Rattling Stick for representation in the U.S.

Biscuit Filmworks has added director Dayday to its roster for U.S. representation.

Little Minx has signed director Rodney Lucas.

Durable Goods has added director Kevin Berlandi to its roster.

Trevor Clarence has joined the roster at JOJX.

m ss ng p eces has added director Fausto Becatti to its roster.

Jenn Johnson has joined Cadence Films as executive producer.


Pharrell Williams has teamed up with Edelman to launch Mighty Dream, a new creative advocacy agency staffed by majority BIPOC creative talent.


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