Industry Update October 2022


Ford has awarded lead global creative duties to Wieden+Kennedy, replacing BBDO on that portion of the business. Wieden was already the automaker’s lead U.S. agency. W+K handles the Ford account from its New York office.

The Big 12 Conference has hired Translation to lead creative and strategy alongside incumbent agency, LDWW.

Agency Creative/ Producers

72andSunny announced the promotions of key senior production talent: Lora Schulson was promoted to head of production North America at 72andSunny; Julia Lafferty has been promoted to director of production at 72andSunny New York and Nicole Haase was promoted to director of production for 72andSunny LA.

Leila Gage has joined the team at Amazon as executive producer, film.

Gut has promoted Ricardo Casal and Juan Javier Peña Plaza to chief creative officers overseeing the agency’s offices in Miami, Toronto and Los Angeles.

Gut Miami has promoted Dean Paradise and Bruno Mazzotti to executive creative directors, and Andy Tamayo, Alexander Allen, Lauren Cooper and Cara Johnson to creative directors.

Publicis Groupe’s multicultural agency Conill has named Veronica Elizondo chief creative officer.

Josh Braithwaite has been named CPB North American chief creative officer. Braithwaite was formerly an executive creative director at Mother New York.

Uncommon Creative Studio has hired Sanam Petri as its first international creative director as the London-based shop expands into the U.S. market.


Park Pictures has brought Cody Ryder on board as executive producer for commercials and co-head of film and television.

British director Iggy London has joined the global roster at Park Pictures.

Tiny Bullet (Tina Bull) has signed with Arts & Sciences for representation in the U.S.

RadicalMedia has signed filmmaker Marc Webb for representation in the U.S.

Chelsea Pictures has added director Gandja Monteiro to their US and UK roster.

Director/writer Dime Davis has joined the roster at Merman.

Scott Weintrob has joined the roster at Rakish.

Scott Gemmell has joined 1stAveMachine as executive producer.

Hungry Man has signed director LJ Johnson.

Good Company has signed director Tiffany Johnson.

Director/photographer Rudi Schwab has joined the roster at Eleanor.

Bodega has added director Pierre Dalpé to its roster.

Director Allison Swank Owen has joined the roster at Greenpoint Pictures.

Tinygiant has added directors Pamela Romanowsky, Trevor McMahan, Joaquín Güiraldes, Dara Bratt and Tati Barrantes to its roster.


The Mill has announced the addition of executive producer, Alexandra Lubrano to its Color Grading department. Lubrano joins The Mill from Company 3.

Work Editorial has promoted Chris O’Brien to editor.

Cut+Run has added editor Amy Rosenberg to its roster.

Arts Academy has promoted Chelsea Spensley to executive producer.



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