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Industry Update March 2021


Following a review, Pernod Ricard has awarded global creative duties on its Absolut vodka brand to Ogilvy. The appointment comes on the heels of Pernod Ricard sending U.S. lead creative duties for its tequila and mezcal brands to Ogilvy as well.

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Industry Update Feb 2021


Avocados From Mexico has reunited with GSD&M as its agency of record, replacing incumbent Energy BBDO on the account.

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Industry Update January 2021


Mischief @ No Fixed Address was awarded agency of record duties for plant-based Alpha Foods, liquid hand soap Gelo, and wearable tech Oura.

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Industry Update February 2020


Following a review, and after seven years with Chandelier Creative, Old Navy has awarded creative duties to the Martin Agency. Old Navy spends approximately $141 million on measured media in the U.S.

The Hershey Company has awarded creative duties to Droga5 and McGarryBowen. Anomaly resigned the account late last year.

Following a review, Johannes Leonardo has won the creative account for Vizzy, a new hard seltzer brand from Molson Coors.

Reddit has selected R/GA San Francisco as its first creative agency of record.

Anheuser-Busch InBev has expanded its relationship with Pereira O’Dell, adding the agency to its roster for Budweiser, Stella Artois and Corona global.

Following a review, Discover has named Grey, New York new creative agency of record. Discover Financial Services spends around $167 million on measured media in the U.S.

TBWA\Chiat\Day New York has won the creative account for PepsiCo’s sparkling water Bubly brand. It is unclear if the remit includes the digital duties currently handled by R/GA. PepsiCo spends approximately $80 million annually on its Bubly brand.

Following a review, Expedia-owned online travel agency Orbitz has selected Laundry Service as its creative agency of record.

Following a review, Pharmavite has appointed Publicis New York as agency of record for its Nature Made vitamins brand.

Confectionary company Ferrara Candy Co. has appointed San Francisco-based Duncan Channon as creative agency of record for its Black Forest brand.

Agency Creative/ Producers

FCB has promoted Gabriel Schmitt to co-chief creative officer of its New York office following the promotion of Ari Halper to North America creative partner last month.

Johannes Leonardo has hired four new creative directors: Bharat Kumar, Marcelo Ramirez, Rachel Frederick and John Regan.

Zimmerman Advertising has appointed Wade Alger as its new chief creative officer.

Ogilvy New York has hired WeiWei Dong and Isaac Silverglate as global executive creative directors on Instagram, and promoted Della Mathew to executive creative director.

Laughlin Constable has hired John “Max” Maxham as its chief creative officer. Maxham was most recently CCO at DDB Chicago.

Katy Hornaday has been promoted to chief creative officer of Kansas City-based Barkley.

McCann Global Health has named Dov Zmood as EVP/executive creative director.

Leo Burnett Chicago chief creative officer Jordan Doucette is leaving the agency.

Deloitte Digital’s Heat has hired executive creative directors Milton Correa and Jones Krahl.


Comedy director Amber Schaefer has joined the roster at Caviar for representation in the U.S.

RSA Films has added theatre and film director John Crowley to its commercial roster.

Christian Bevilacqua has joined the roster at Psyop.

Accomplice Media has signed comedy director Pete Henderson.

Rodeo Show has added director/photographer Mike Ho to its roster.

Stink Films has expanded its representation of director Matilda Finn to include the U.S.

Director Jakob Ström has joined the roster at Washington Square Films.

Rodeo Show has added director Aaron Kodz to its roster.

Maxime Quoilin has joined the roster at Good Company.

Director Pete Henderson has joined the roster at Accomplice Media.

Rocket Film has signed director Chris Stanford.

Logan & Sons has signed the directing duo Atanasio + Martinez.

Durable Goods has signed director and producer Sam Ciaramitaro for U.S. representation.

Landia has signed directing duo Supernova for representation in the U.S.

Director Brandon Nicholas has joined the roster at More Media.

London-based animation and live-action studio Private Island has joined the roster at Skunk for representation in the U.S.

Los York Films has hired Leticia Gurjão as executive producer and head of the film division.


PS260 has opened an office in Boston under the aegis of executive producer Raná Martin.

Editor Christjan Jordan has partnered with industry veteran Mary Ellen Duggan to launch editorial house The Den in Los Angeles.

Rob Churchill has joined Cutters Studios’ Flavor as VFX director.

Framestore New York has appointed Tara Maloney as head of production.

Nice Shoes has signed editor JK Carrington.

Alkemy X has hired Rupert Cresswell as creative director.


MediaMonks has hired Falk Eumann as creative director in New York, and Andrezza Valentin as creative director in Los Angeles.


Mcgarrybowen has promoted Lucia Grillo to U.S. chief operating officer.

Ongoing/Upcoming Events

February 20 – March 1 | The Berlin Film Festival (Berlin, Germany)

March 13 – 22 | SXSW (Austin, Texas)

March 31 | British Arrow Awards (London, UK)

April 14 | Ad Age A-List & Creativity Awards Gala (New York)

April 15 – 26 | Tribeca Film Festival (NYC, New York)

Industry Update January 2020


Following a review, Groupon has selected TBWA\Chiat\Day New York as its creative agency of record. Groupon spent $395.7 million on marketing globally in 2018.

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